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72andSunny | Agency Profile, Contacts, AOR, Client Relationships
Service: creative
- Main Telephone
- (212) 993-1300
Primary Address
55 Water Street
Sixth Floor
Brooklyn,
NY
11201
USA
72andSunny Contacts
Contacts (5/22)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Skylar S. | Head, Data Strategy - North America | NY | ||||||||||||
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Sample of Related Brands
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| Chris C. | Director, Strategy | NY | ||||||||||||
| Ashley S. | Group Brand Director | NY | ||||||||||||
| Dan W. | Creative Director | NY | ||||||||||||
| Lora S. | Head, Production | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: CKE Restaurants taps new media AOR, CEO with marketing background (Score 69)
- The agency will now handle media strategy, buying, and planning its major fast food chain brands,.
- CKE's leaders hope to decrease the company's national linear TV spend in a shift toward digital and connected TV (CTV).
- CKE will continue showing up on local linear TV where it makes sense; the company is starting to target consumers based on their proximity to restaurants rather than targeting whole cities.
- The company is also working to develop separate identities - including unique voices and media approaches - for Carl's Jr. and Hardee's.
- For now, CKE will continue launching joint ads, but the company will implement a full separation later in the year.
- In September, both brands launched new logos and uniforms, along with new ads featuring fake newscasters.
- This review was sparked by CKE's 2022 appointment of CMO Tana Davila; it is also currently a new CBO to succeed incumbent Chad Crawford.
- CKE previously worked with RPA.
- The company will likely:
- Continue shifting strategy
- Launch a new campaign
- Keep increasing digital spend
- Seek additional agency partners
- Target demographic:
- Gen-Z and millennials with a male skew
Recent leadership shifts:
- This announcement follows not only a recent CMO hire but a recent CEO hire as well.
- In March 2023, Max Wetzel became the CEO at CKE.
- He most recently served as the EVP and COO at Papa John's, where he also served as chief commercial and marketing officer from.
- Wetzel's marketing expertise leads me to believe that his hire will end up greatly impacting CKE's strategy.
- CKE also recently hired marketing SVP Regina Schneider (September 2022), creative VP Kara Gasbarro (December 2022), and brand marketing VP Anthony Nguyen (December 2022).
Additional spending insights:
- Refer
- Additional channel insights
- The company utilizes OOH, digital, radio, local broadcast, Google Ads, Facebook, Instagram, and online video (via Youtube.com) ads.
- In the past, CKE has worked with influencer partners such as Kim Kardashian and Paris Hilton.
Additional agency insights:
- Opportunity: CKE may reportedly seek brand-specific creative agency partners for Hardee's and Carl's Jr., so get in touch soon to be top-of-mind.
- The company may be most likely to seek project-based assistance before landing on new creative agency partners.
- Current agency roster:
- Camelot Strategic Marketing & Media: Media AOR (April 2023)
- : Creative and digital AOR
- : PR AOR
Insight Sources: Broadcast insights estimated by .