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Service: integrated
- Main Telephone
- (315)-533-2388
Primary Address
4301 22nd Street
Suite 503
Long Island City,
NY
11101
USA
WITHIN Contacts
Contacts (5/8)
Name | Title | State | ||||||||||||
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Joe Y. | Founder & Chief Executive Officer | NY | ||||||||||||
Sample of Related Brands
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Taylor T. | Head, Revenue Strategy & Operations | NY | ||||||||||||
Marc B. | Digital Director | NY | ||||||||||||
Matthew S. | Senior Director, Integrated Media | NY | ||||||||||||
Blake P. | Director, Partnerships | NY |
WinmoEdge
Movado appoints lead digital agency (Score 55)
Sales lead: Agency appointments tend to follow one another, so reach out now to be top-of-mind.
- Within as its lead digital media agency in March 2023.
- The agency is responsible for all brand & performance digital marketing duties.
- We predicted agency shifts when we told you about Movado's new CMO last year.
Movado's target demographic: Affluent Gen-Xers & millennials with a male skew
The company will likely:
- Ramp up digital ad spend
- Experiment with digital ad placement
- Seek creative/media agency partners
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Movado spent about $11.8k on national TV ads YTD, just 8% of the $152.6k spent in this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend increased by 77% from $2.1m in 2021 to $3.7m in 2022.
- Ad programming: It placed ads during programming such as Antiques Roadshow, Vienna Blood, Making Black America: Through the Grapevine, A Very British Romance with Lucy Worsley, and Amanpour and Company.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Movado spent around $68.8k on digital display ads YTD, a significant decrease from $571k spent in this channel during the same time period of 2022.
- YTD data: 8.8m impressions via Facebook (83%), Instagram (12%), and YouTube (5%).
- 2021-2022 spend: Full-year spend equaled $3.6m in 2021 and $3.3m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, yotube.com, and wwd.com.
Additional channel insights
- Vivvix: Movado also invests in radio and local broadcast.
Agency analysis:
- Opportunity: Get in touch to see if Movado is looking for any more assistance.
- Current roster:
- Red Antler: social
- In-house: media
Insight Sources: Broadcast insights estimated by Vivvix.