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1000heads | Agency Profile, Contacts, AOR, Client Relationships


Service: social

Main Telephone
(212) 941-1000
Primary Address
55 Broadway
24th Floor
New York, NY 10006
USA

1000heads Contacts

Contacts (5)
Name Title State
Mike D. Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 941-1000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 55 Broadway
24th Floor
New York, NY
10006
USA
Deanna S. Group Strategy Director NY
Savannah H. Director, People & Internal Communications NY
AJ M. Community Manager NY
Adam W. Managing Director NY

Client Relationships

Current Past

Brand Service From To Media Spend
******** Social *
***** ******** *** Social *
******, ***. Social *
********, ***. Social, Strategy, Creative *
****, ***. Social *

See Winmo sales intelligence in action

WinmoEdge

Gen-X Opps: Snap taps new president, quadruples FY 2022 TV spend (Score 45)


Sales Lead: 

  • Wilk joined from Microsoft, where he worked for eight years and was most recently the corporate advertising VP and global head.
  • He will now lead Snap's ad partners based in regions including the US.
  • Snap's leadership is currently focused on building a large and expanding advertising business.
  • Wilk's hire is the latest in various regional hires in the monetization and advertising space.
  • The company will likely:
    • Shift strategy
    • Ramp up digital spend
    • Continue increasing TV spend
    • Seek new agency partners
  • Target demographic: 
    • ​​​​​​​Gen-X
      • ​​​​​​​Snap is pretty well-established among Gen-Z and millennials, so the company seems to be bolstering national TV spend in order to reach Gen-X.

Additional recent leadership shifts:

  • Snap also hired marketing science VP in September 2022.
    • He was most recently the data commercialization VP at ServiceChannel.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, Snap has allocated roughly $18.5m toward digital ads, already more than 4x the roughly $3.8m allocated in all of 2022.
    • Last year: The company allocated around $3.8m toward this channel in 2022, a huge increase from when it allocated around $66.4k in 2021.
    • 2023 ad programming: Snap's 2023 commercials have targeted the male-skewed audience of shows such as NFL Football, The Oscars, NBA Basketball, College Basketball, and True Blood.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: YTD, the company has allocated roughly $451.9k toward digital ads, less than half of the roughly $1.1m allocated by this point last year.
    • YTD data: Since the beginning of 2023, Snap has earned about 64.7m digital impressions via desktop display (36%), Instagram (21%), Facebook (16%), YouTube (16%), and mobile display (11%) ads.
      • The company has placed this year's desktop display ads site direct onto dexerto.com.
    • Last year: Snap's estimated full-year 2022 spend, $6.9m, reached 21% less than that of $8.7m in 2021.
  • Additional channel insights  
    • The company utilizes OOH, local broadcast, digital, print, YouTube, and Twitter ads.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .