KWT Global Contacts
Sample of Related Brands
|Seth R.||Chief Financial Officer||NY|
|Aaron K.||Global Chairman & Chief Executive Officer||NY|
|Kerry M.||Senior Account Director||NY|
|Dara C.||Group Account Director||NY|
Told Ya!, Wellness Media Opps: Hims & Hers tap PR AOR amid CMO search (Score 52)
Sibling digital health platforms MDC agencies that merged in May, as PR AORs for its US business. The merged agency will support the company's existing health and wellness products, work on new product launches and raise awareness for its healthcare experts and telemedicine platform.
Additionally, Hims hired lifecycle marketing manager Julia Papanek in June 2020.
View recent digital display and national TV spend for both brands, estimated relatively by Adbeat and iSpot, Magellan reports the company has run 1067 Hims ads and 29 Hers ads on podcasts within the past year.
Note how much digital display ad spend for Hers picked up this year; this spike occurred in July. This leads us to believe Hers is particularly targeting Gen-Z and millennial women, which could easily lead it to additionally invest in digital channels such as OTT and/or paid social. Hims is specifically focused on male Gen-Z, millennials and Gen-X, its recent national TV targeting shows.
Hims and Hers also utilize radio and local broadcast, Kantar reports, targeting men with Hims and women with Hers. The company additionally uses subway, podcast, search, social and inflight video.
Agency & martech readers - PR hires often precede other reviews, especially considering Hims's Pattern handles much of the company's creative and branding.