KWT Global | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
|Main Telephone||(646) 277-7111|
|Main Fax||(646) 658-0880|
KWT Global Contacts
|Aaron K.||Chief Executive Officer & Managing Partner||NY|
Sample of Associated Brands
|Gabrielle Z.||Executive Vice President||NY|
|Jay G.||Executive Vice President, Finance & Operations||NY|
|Shanee G.||Executive Managing Director||NY|
|Jacqueline C.||Digital Account Executive||NY|
|*** ******* **.||Public Relations||2018||present||*|
|********, ***.||Public Relations||unknown||present||********|
|**** ***********, ***.||Public Relations, Social||2018||present||*******|
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Campaign Imminent: Plus size e-Commerce co Dia&Co hires new PR AOR
Kwittken as its PR AOR. The fashion start-up's corporate and brand communications programs, including tent-pole events, partnerships, exposure and product launches, will now be managed and supported by Kwitten. Carol Gottshall, Dia director of communications, said, "Our partnership with Kwittken will help us to amplify the most crucial voices: those of our community members, who deserve nothing less than fully equal access to style.”
Sellers with high engagement among women, especially millennials and Gen-X, will have an advantage, and should look to secure revenue in Q3-Q4.
2017 TV spend was over $3 million and most ads aired from mid-September through the rest of the year, so look for spend in H2 2018.
Dia hasn't spent any of its budget on digital advertising yet, but with Kwittken now on board, who knows? YTD spend has been only $2,400, spent on one ad that has appeared on youtube.com, peoplestylewatch.com and harpersbazaar.com, among others. While this is not much spend, it is up from the same period last year (when no money was spent in this channel).
Agency & martech readers - since PR hires usually precede other agency reviews, those with high engagement among women should keep an eye out for a potential creative, digital, and/or media review sooner than later.