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KWT Global | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations

Main Telephone
(646) 989-3919
Primary Address
160 Varick Street
New York, NY 10013
USA

KWT Global Contacts

Contacts (5/8)
Name Title State
Gabrielle Z. President NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (646) 989-3919
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 160 Varick Street

New York, NY
10013
USA

Seth R. Chief Financial Officer NY
Aaron K. Global Chairman & Chief Executive Officer NY
Kerry M. Senior Account Director NY
Dara C. Group Account Director NY

Client Relationships


Brand Service From To Media Spend
*****.*** Public Relations 2019 present *
*** ******* **. Public Relations 2018 present *
**** Public Relations 2020 present *
**** Public Relations 2020 present *******
******* Public Relations 2017 present *

See Winmo sales intelligence in action

WinmoEdge

Told Ya!, Wellness Media Opps: Hims & Hers tap PR AOR amid CMO search (Score 52)


Sibling digital health platforms MDC agencies that merged in May, as PR AORs for its US business. The merged agency will support the company's existing health and wellness products, work on new product launches and raise awareness for its healthcare experts and telemedicine platform.

Additionally, Hims hired lifecycle marketing manager Julia Papanek in June 2020.

View recent digital display and national TV spend for both brands, estimated relatively by Adbeat and iSpot, Magellan reports the company has run 1067 Hims ads and 29 Hers ads on podcasts within the past year.

 Note how much digital display ad spend for Hers picked up this year; this spike occurred in July. This leads us to believe Hers is particularly targeting Gen-Z and millennial women, which could easily lead it to additionally invest in digital channels such as OTT and/or paid social. Hims is specifically focused on male Gen-Z, millennials and Gen-X, its recent national TV targeting shows.

Hims and Hers also utilize radio and local broadcast, Kantar reports, targeting men with Hims and women with Hers. The company additionally uses subway, podcast, search, social and inflight video.

Agency & martech readers - PR hires often precede other reviews, especially considering Hims's Pattern handles much of the company's creative and branding.