Kwittken & Company | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
|Main Telephone||(646) 277-7111|
|Main Fax||(646) 658-0880|
Kwittken & Company Contacts
|Aaron K.||Chief Executive Officer & Managing Partner||NY|
Sample of Associated Brands
|Gabrielle Z.||Executive Vice President||NY|
|Jay G.||Executive Vice President, Finance & Operations||NY|
|Shanee G.||Executive Managing Director||NY|
|Jacqueline C.||Digital Account Executive||NY|
|*** ******* **.||Public Relations||2018||present||*|
|********, ***.||Public Relations||unknown||present||********|
|***** ***** ***||Public Relations||2017||present||*|
|**** ***********, ***.||Public Relations, Social||2018||present||*******|
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Millennial Media Opps: Leesa Sleep taps new PR AOR to help drive awareness (Score 35)
As such, look for millennial engagement across social/earned media, partnerships and influencer marketing, to continue to be a top priority for Leesa. For example, the shop will work closely with the company's brand ambassadors, which include athletes Michael Phelps and Aly Raisman.
Therefore, millennial-focused sellers should keep going after revenue here. An advantage will likely go to those with proven ability to reach urban millennial renters and homeowners considering or already in the midst of moving.
Media and creative are handled by AOR here).
TV Breakdown: According to iSpot, Leesa has spent $7.6 million on national TV ads so far this year, almost as much as the $9.6 million spent for all of last year. This is a big jump from 2015 when the company ran no national TV. This year's ads have run on top networks BET, ABC, Fox News, NBA TV and NFL Network, during programming such as "Shall We Dance on Ice," "Fox Report," "128th Rose Parade," "Hannity" and "NBA D-League Basketball."
Digital Breakdown: Pathmatics reports that so far this year, Leesa has spent $69,500 on digital display ads, 64% of which were placed site direct. The remainder mostly bought via ad network Google AdX + AdSense. Top ad destinations include barstoolsports.com, youtube.com and mindbodygreen.com.
In comparison, for all of last year, the company spent $1.7 million on display ads, way up from the $10,300 spent the year prior. The majority of last year's display ads were placed site direct, with the remaining small portion placed on ad network and DSP channels.
New Decision Makers: Leesa recently hired Erica Cooper as head of PR and communications. She was SVP at Kaplow and also held multiple leadership roles at Godiva Chocolatier.
Also, in January, Nick Stafford became COO. Previously, he was the COO at cove.is, and he held multiple VP roles at LivingSocial, Radius and Tui Marine.
3704 Pacific Ave.
Virginia Beach, VA 23451
Co-Founder & Head of Marketing
Head, Digital Marketing
Senior Manager, Media & Partnerships