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LaForce | Agency Profile, Contacts, AOR, Client Relationships
Service: full-service marketing communications agency
- Main Telephone
- (212) 367-8008
Primary Address
41 East 11th Street
Sixth Floor
New York,
NY
10003
USA
LaForce Contacts
Contacts (5/14)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| James L. | Chief Executive Officer | NY | ||||||||||||
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| Olita M. | President | NY | ||||||||||||
| Mackenzie H. | Director, Art | NY | ||||||||||||
| Nairobi J. | Account Director | NY | ||||||||||||
| Amanda S. | Director, Digital | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Dickies taps earned media & influencer AORs (Score 67)
- LaForce will handle consumer, brand, and executive communications, which includes social and PR, to the best of our knowledge.
- On the other hand, H&S is leading influencer marketing work across platforms such as TikTok and Instagram.
- Account work reportedly began in April 2023.
- The agencies' combined work will prove critical to the success of Dickies's brand strategy, according to global CMO Sarah Crockett.
- LaForce and H&S supported the opening on April 29 of the Dickies Skate Plaza in Fort Worth.
- We predicted an agency review would occur around now when Dickies hired the aforementioned CMO.
- The brand will likely:
- Launch a new campaign
- Pursue influencer partnerships
- Implement strategy shifts
- Ramp up spend
- Seek additional agency partners
- Target demographic:
- Gen-Z and millennials with a male skew
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Dickies has spent approximately $1.4m on digital ads YTD, flat from the approximately $1.4m spent by this point last year.
- YTD data: So far this year, the brand has earned an estimated 188.2m digital impressions, 68% via Instagram ads, 31% via Facebook ads, and 1% via YouTube ads.
- Last year: In 2022, Dickies spent roughly $4.2m on this channel, up 5% from the roughly $4m spent in 2021.
- Additional channel insights
- The brand utilizes digital and Google Ads.
- Dickies holds planning conversations in Q2 and buying conversations in Q1.
Additional agency insights:
- Opportunity: Get in touch soon to see if media, creative, multicultural, experiential, and/or digital analytics hires follow these agency hires.
- Current agency roster:
- LaForce: Earned communications/PR/social AOR (April 2023)
- H&S: Influencer marketing AOR (April 2023)
- In-House: Creative
- : Media AOR
- : Creative AOR
- : Creative agency partner
Insight Sources: Digital spend insights estimated by .