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Mother | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (212) 254-2800
Main Fax
Primary Address
595 11th Avenue
New York, NY 10036
USA

Mother Contacts

Contacts (5/10)
Name Title State
Paul M. Founding Partner & Creative Director NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 254-2800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 595 11th Avenue
New York, NY
10036
USA

Peter R. Chief Executive Officer NY
Corinna F. Chief Creative Officer & Partner NY
Charlie M. Chief Strategy Officer & Partner NY
Michael K. Partner, Executive Creative Director & Founder - Mother Design NY

Client Relationships


Brand Service From To Media Spend
**** ****** ********* Creative 2017 present *
******* ********* *********** (***) Creative 2016 present *
********* ***. Creative 2016 present *
** ******** ****** & ******* Creative 2015 present *******
*******, ***. Creative 2016 present *********

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WinmoEdge

Female Media Opps Update: Diamond Producers Association continues "Real is Rare" campaign


Update: Mother, NYC, the campaign continues with two new 30-second spots - "The Other Party" and "The Reveal."  The campaign will also include print in People magazine, digital, cinema, in-store displays and outdoor. It is set to run until 2018. 

ISpot reports TV spend year-to-date is $16.4 million (see show targeting right), dwarfing the $746,000 spent last year. 

Pathmatics reports that digital display spend YTD is $995,000, whereas in 2016 it was $142,000. Ads have all been bought direct from sites such as youtube.com, eonline.com and iheart.com. 

Keep going after potential last minute Q4 and Q1 deals. Generator Media + Analytics handles DPA's media. 


Below was originally published 6/20:

"Real is Rare" ad campaign revenue.

Sellers with high reach among female mature millennials (

Additional Insight

TV Breakdown: $6.3 million has gone to national TV ads since "Real is Rare" debuted in October (see show targeting right) iSpot.tv reports. 

Digital Breakdown: During the past 12 months, $364,400 has gone to 21 million impressions, most of which ran Oct-Dec and April-present, per Pathmatics

$145,000 garnered 7.8 million impressions between Oct-Nov., when the campaign ran, Pathmatics reports. Desktop received the most support, at $100,000 followed by desktop video ($32K) and mobile ($14K). 

Most of these impressions were purchased direct from bustle.com and refinery29.com.