|Paul M.||Founding Partner & Creative Director||NY|
Sample of Associated Brands
|Peter R.||Chief Executive Officer||NY|
|Corinna F.||Chief Creative Officer & Partner||NY|
|Charlie M.||Chief Strategy Officer & Partner||NY|
|Michael K.||Partner, Executive Creative Director & Founder - Mother Design||NY|
Who is the Founding Partner & Creative Director of Mother?
What is the email of the Chief Executive Officer of Mother?
What is direct phone of the Chief Creative Officer & Partner of Mother?
Who is the Creative agency of Mother?
Your personal LinkedIn™ network connections
Female Media Opps Update: Diamond Producers Association continues "Real is Rare" campaign
Update: Mother, NYC, the campaign continues with two new 30-second spots - "The Other Party" and "The Reveal." The campaign will also include print in People magazine, digital, cinema, in-store displays and outdoor. It is set to run until 2018.
ISpot reports TV spend year-to-date is $16.4 million (see show targeting right), dwarfing the $746,000 spent last year.
Pathmatics reports that digital display spend YTD is $995,000, whereas in 2016 it was $142,000. Ads have all been bought direct from sites such as youtube.com, eonline.com and iheart.com.
Keep going after potential last minute Q4 and Q1 deals. Generator Media + Analytics handles DPA's media.
Below was originally published 6/20:
TV Breakdown: $6.3 million has gone to national TV ads since "Real is Rare" debuted in October (see show targeting right) iSpot.tv reports.
Digital Breakdown: During the past 12 months, $364,400 has gone to 21 million impressions, most of which ran Oct-Dec and April-present, per Pathmatics.
$145,000 garnered 7.8 million impressions between Oct-Nov., when the campaign ran, Pathmatics reports. Desktop received the most support, at $100,000 followed by desktop video ($32K) and mobile ($14K).
Most of these impressions were purchased direct from bustle.com and refinery29.com.