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Universal McCann | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (212) 883-4700
Primary Address
100 West 33rd Street
Eighth Floor
New York,
NY
10001
USA
Universal McCann Contacts
Contacts (5/119)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jonathan C. | Senior Associate, Planning | NY | ||||||||||||
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| Preston L. | Chief Planning Officer | NY | ||||||||||||
| Dana M. | Senior Vice President & Managing Partner, Planning | NY | ||||||||||||
| Nora W. | Senior Vice President & Group Partner | NY | ||||||||||||
| Nicole T. | Vice President & Group Partner, Integrated Investment | NY | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| *********, ***. | Media Planning, Media Buying | * | ||
| *****, ***. | Media Buying, Media Planning | * | ||
| ***** **** * *** | Media Buying, Media Planning | * | ||
| ******** ******* ******** | Media Buying, Media Planning | * | ||
| ******** ******* ****, ********* & ****** ******** | Media Buying, Media Planning | * |
See Winmo sales intelligence in action
WinmoEdge
Gen-Z, Millennial Opps: Coach features several influencers in new campaign
Sales Lead: Luxury fashion brand just launched a new campaign that stars Lil Nas X, Camila Mendes, and Kōki.
- Dubbed "In my Tabby," the campaign builds on Coach's previous mission, "Courage to be real," which also featured Lil Nas X.
- Coach's new effort includes pop-ups, activations, and metaverse installation.
- The company will likely:
- Seek similar influencer partnerships
- Continue experimenting with experiential and metaverse initiatives
- Return to higher digital spend
- Target demographic:
- Gen-Z and millennials
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Coach has spent approximately $7.2m on digital ads, only around half of the approximately $14m spent within the same 2022 timeframe.
- YTD data: The company has earned ~887.7m digital impressions YTD, 49% via Facebook ads, 28% via Instagram ads, and 23% via YouTube ads.
- Last year: In 2022, Coach spent roughly $54m on this channel, up slightly (2%) from the roughly $53.1m spent in 2021.
- Additional channel insights
- The company utilizes OOH, digital, Google Ads, Facebook, Instagram, TikTok, Twitter, and online video (primarily via Youtube.com) ads.
Additional agency insights:
- Opportunity: Coach may need agency partners for things like PR, social media management, experiential, influencer, multicultural, and/or digital analytics services; get in touch soon to find out.
- Coach and all of the following agency partners are headquartered in NY, so an advantage may go to readers in the NE.
- Current agency roster:
Insight Sources: Digital spend insights estimated by .