Universal McCann | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
| Main Telephone | (212) 883-4700 |
| Main Fax | (646) 865-3481 |
Universal McCann Contacts
| Name | Title | State | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lynn L. | President - East Coast & Global Chief Marketing Officer | NY | ||||||||||||||
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| Huw G. | Global Chief Product Officer | NY | ||||||||||||||
| Kasha C. | Chief Executive Officer - Universal McCann US | NY | ||||||||||||||
| Daryl L. | Global Chief Executive Officer | NY | ||||||||||||||
| Eileen K. | Global President - J3 | NY | ||||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| *** ****** | media buying & planning | 2014 | present | * |
| *********, ***. | Media Buying, Media Planning | 2017 | present | ******** |
| ************ | media buying & planning | 2009 | present | * |
| ****** *** | media buying & planning | 2014 | present | *** |
| *** '* ****** | Media Buying, Media Planning | 2015 | present | * |
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WinmoEdge
Rumor - MINI's H2 digital media RFPs coming soon?, creative review ongoing under new marketing DM
We've received a tip that IPG’s MINI's second half of the year digital media RFPs soon. We haven't been able to verify this, of course, but we wanted to keep sellers posted since MINI's bigger H2 branding advertising budgets could still be in play.
MINI is move to slightly bigger vehicles to break in time for the winter holiday car selling season, certainly by Q1. Already, their larger Countryman crossover went on sale in March.
Pathmatics reports that MINI has spent $3.5 million on 435 million impressions since last May, down from $12.6 million for 1.2 billion impressions a year earlier. So, hopefully MINI is squirreling money away for a a bigger H2 push. Most of their impressions are site direct, but 13% of spending, or $466,000, has flowed the past 12 months through Cadreon, IPG's trading desk.
Agencies - the creative review is already underway, but keep going after media and other work. MINI's sales have sagged for several straight quarters, capped by a 27% plummet in April sales to 3,481 vehicles. Through April, sales fell 12% 13,732, after an 11% drop last year.
Plus, BMW marketing veteran Patrick McKenna just became head of MINI marketing operations, replacing Tom Noble, who left in February. Reporting to Thomas Felbermair, vice president of MINI Region Americas. McKenna's official title is department head, MINI brand communications for Mini USA.
In this new role, he is responsible for leading MINI's brand positining and executing all consumer communications and content.
BMW of North America
Post Office Box 1227
Westwood, NJ 07675
(201) 307-4000
Patrick McKenna
Department Head, MINI Brand Communications
(201) 307-4000
patrick.mckenna@bmwna.com
Thomas Felbermair
Vice President - MINI of the Americas
(201) 307-4000
thomas.felbermair@bmwna.com