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Universal McCann | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 883-4700
Main Fax (646) 865-3481
Primary Address
100 West 33rd Street
Eighth Floor
New York, NY 10001
USA

Universal McCann Contacts

Contacts (5/218)
Name Title State
Jon S. Chief Investment Officer NY
Sample of Associated Brands
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Email: *****@*******.***
Main Phone: (212) 883-4700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 West 33rd Street
Eighth Floor
New York, NY
10001
USA

Huw G. Global Chief Product Officer NY
Daryl L. Global Chief Executive Officer NY
Lynn L. Chief Executive Officer NY
Eileen K. Global President - J3 NY

Client Relationships


Brand Service From To Media Spend
*** ****** media buying & planning 2014 present *
*********, ***. Media Buying, Media Planning 2017 present *******
************ media buying & planning 2009 present *
****** *** media buying & planning 2014 present ********
******** ******* ******** Media Buying, Media Planning 2018 present *******

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WinmoEdge

Parents, Momvertising Opps: Minute Maid launches juicy new campaign


since June. Titled "This Is Good," the creative encourages parents to accept and share real family moments, using #thisisGOOD, instead of staging photos for social media. The promotion also broadcasts the brand's wholesome products and will play on TV, digital, and social (including Instagram, Facebook, Pinterest, and Twitter) channels.

MM's top spending periods tend to be Q2-Q4 per Kantar, so reach out soon to secure revenue. Sellers with high engagement rates among better-for-you consumers and parents will have an advantage.

According to iSpot, the brand has spent over $8.6 million on TV ads so far this year, targeting shows including the 2018 Winter Olympics, Chicago Fire, Chicago P.D., Chicago Med, (even though MM is based in Atlanta - I'll see myself out) and The Big Bang Theory (see targeting right). Over $25.6 million was spent in 2017, a decent increase from the brand's total 2016 spend of $22.7 million.

While Pathmatics reports a YTD spend of only $400, digital ads last year weren't placed until around this time, so count on more spend to start soon and last through Q3. MM's total 2017 spend was $196,700, a substantial drop from over $1.6 million in 2016. So far this year, ads have been placed direct on nbcolympics.com, but targeted sites in the past have also included upworthy.com, mlb.com, realtor.com, romper.com, and bustle.com.

Media buying and planning is handled by Universal McCann.