Universal McCann | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
| Main Telephone | (212) 883-4700 |
| Main Fax | (646) 865-3481 |
Universal McCann Contacts
| Name | Title | State | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jon S. | Chief Investment Officer | NY | ||||||||||||||
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Sample of Associated Brands
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| Huw G. | Global Chief Product Officer | NY | ||||||||||||||
| Daryl L. | Global Chief Executive Officer | NY | ||||||||||||||
| Lynn L. | Chief Executive Officer | NY | ||||||||||||||
| Eileen K. | Global President - J3 | NY | ||||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| *** ****** | media buying & planning | 2014 | present | * |
| *********, ***. | Media Buying, Media Planning | 2017 | present | ******* |
| ************ | media buying & planning | 2009 | present | * |
| ****** *** | media buying & planning | 2014 | present | ******** |
| ******** ******* ******** | Media Buying, Media Planning | 2018 | present | ******* |
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WinmoEdge
Parents, Momvertising Opps: Minute Maid launches juicy new campaign
since June. Titled "This Is Good," the creative encourages parents to accept and share real family moments, using #thisisGOOD, instead of staging photos for social media. The promotion also broadcasts the brand's wholesome products and will play on TV, digital, and social (including Instagram, Facebook, Pinterest, and Twitter) channels.
MM's top spending periods tend to be Q2-Q4 per Kantar, so reach out soon to secure revenue. Sellers with high engagement rates among better-for-you consumers and parents will have an advantage.
According to iSpot, the brand has spent over $8.6 million on TV ads so far this year, targeting shows including the 2018 Winter Olympics, Chicago Fire, Chicago P.D., Chicago Med, (even though MM is based in Atlanta - I'll see myself out) and The Big Bang Theory (see targeting right). Over $25.6 million was spent in 2017, a decent increase from the brand's total 2016 spend of $22.7 million.
While Pathmatics reports a YTD spend of only $400, digital ads last year weren't placed until around this time, so count on more spend to start soon and last through Q3. MM's total 2017 spend was $196,700, a substantial drop from over $1.6 million in 2016. So far this year, ads have been placed direct on nbcolympics.com, but targeted sites in the past have also included upworthy.com, mlb.com, realtor.com, romper.com, and bustle.com.
Media buying and planning is handled by Universal McCann.