Insight Sources: Broadcast insights estimated by Kantar.
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We Are Social | Agency Profile, Contacts, AOR, Client Relationships
Service: social media & digital agency
- Main Telephone
- (646)-661-2128
Primary Address
250 Hudson Street
Second Floor
New York,
NY
10013
USA
We Are Social Contacts
Contacts (5/18)
Name | Title | State | ||||||||||||
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Rebecca C. | Chief Executive Officer | NY | ||||||||||||
Sample of Related Brands
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Katie M. | Group Strategy Director | NY | ||||||||||||
Jillian L. | Director, People & Culture | NY | ||||||||||||
Chris L. | Group Account Director | NY | ||||||||||||
Erik D. | Associate Creative Director | NY |
WinmoEdge
Female Gen-X, Millennial Media Opps: Bed Bath & Beyond hires top marketer soon after CEO appointment (Score 72)
Sales lead: Reach out to the new marketing DM now to be top-of-mind.
- Bed Bath & Beyond (BB&B) tapped Bart Sichel as chief marketing & customer officer in November 2022.
- Sichel most recently served as the strategic advisor & acting CMO of Banyan.
- He is now responsible for BB&B's marketing & CRM strategy.
- We told you about BB&B's new president & CEO earlier this month.
BB&B's target demographic: Gen-X & millennial women
The company will likely:
- Revamp marketing strategy
- Increase ad spend
- Conduct agency reviews
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: BB&B spent about $396.5k on national TV ads YTD, just 23% of the $1.7m spent in this channel during the same time period of 2021.
- Last year: Full-year spend skyrocketed from $193.3k in 2020 to $1.8m in 2021.
- 2022 ad programming: It placed ads during programming such as 90 Day Fiancé: Happily Ever After?, 90 Day Fiancé, Good Bones, Naked and Afraid XL, and Beachfront Bargain Hunt.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: BB&B spent around $27.1m on digital display ads YTD, a slight (7%) decrease from $29m spent in this channel during the same time period of 2021.
- YTD data: 3.1b impressions via Facebook (45%), Instagram (32%), desktop video (21%), and desktop display (2%).
- Last year: Full-year spend increased by 28% from $27.7m in 2020 to $35.5m in 2021.
- Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, weddingwire.com, and spoonuniversity.com. It placed 1% of these ads indirectly through Display & Video 360 and Google AdX+AdSense onto sites such as theknot.com, yahoo.com, about.com, lifewire.com, and medicalnewstoday.com.
Additional channel insights
- It also invests in OOH, radio, and local broadcast.
Agency analysis:
- Opportunity: The new chief marketing & customer officer will likely make some changes to the company's agency roster.
- Current roster:
- Kepler Group: media, digital, & programmatic AOR
- MUH-TAY-ZIK / HOF-FER: creative AOR
- M Booth & Associates: PR AOR
- We Are Social: social AOR
- Media Brokers International: media
- Novus Media: media