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Wieden + Kennedy | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(917) 661-5200
Primary Address
150 Varick Street
Sixth & Seventh Floors
New York, NY 10013
USA

Wieden + Kennedy Contacts

Contacts (5/83)
Name Title State
Karl L. Global Chief Creative Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (917) 661-5200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 150 Varick Street
Sixth & Seventh Floors
New York, NY
10013
USA
Dan H. Chief, Strategy NY
Jacqueline S. Chief Growth Officer NY
Neal A. Chief Executive Officer NY
Gerard C. Group Creative Director NY

Client Relationships

Current Past

Brand Service From To Media Spend
****** ***** ********* Creative *
******-**** Creative, Branding & Identity, Social *
******* ***** ***********, ***. Media Planning, Media Buying, Creative *
***** *** *****, ***. Creative *
******* Creative *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-X Opps: Delta Air Lines hires marketing chief (Score 52)


Sales lead: This hire will directly impact the company's marketing strategy & agency roster. 

  • Delta Air Lines hired Alicia Tillman as CMO, effective June 2023.
  • Tillman is responsible for brand strategy, marketing, creative, and community engagement. 
  • She will also serve on Delta's leadership team. 
  • Tillman joins from Capitolis, where she served as CRO.

**We are unable to confirm Tillman's email address until she officially begins.**

Target demographic: Gen-Xers & millennials with a male skew

The company will likely:

  • Experiment with new ad channels
  • Stabilize ad spend 
  • Review the agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Delta spent around $315.2k on national TV ads YTD, a huge decrease from $70.5m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend skyrocketed from $3.5m in 2021 to $73m in 2022. 
  • Ad programming: It placed ads during programming such as MLB Baseball, Top Chef, NBA Basketball, Vanderpump Rules, and Below Deck Sailing Yacht.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Delta spent nearly $9.8m on digital display ads YTD, a significant increase from $4.1m spent in this channel during the same time period of 2022. 
  • YTD data: 1.3b impressions via Facebook (85%), Instagram (10%), desktop display (2%), mobile display (2%), and YouTube (1%). 
  • 2021-2022 spend: Full-year spend increased by 21% from $15.5m in 2021 to $18.7m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, kohls.com, and seahawks.com. It placed 1% of these ads indirectly through Google AdX+AdSense onto sites such as forbes.com, arstechnica.com, kohls.com, epicurious.com, and gq.com. 

Additional channel insights  

  • Vivvix: Delta also utilizes OOH, print, radio, and local broadcast. 
  • Top podcasts sponsored: Side Hustle School, Wait Wait... Don't Tell Me!, The Bill Simmons Podcast, The Journal, and Throughline.

Agency analysis:

  • Opportunity: Contact the new CMO once she starts to see if she plans on making any changes to Delta's roster.
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.