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VMLY&R | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(212) 210-3653
Primary Address
Three Columbus Circle
Third Floor
New York, NY 10019
USA

VMLY&R Contacts

Contacts (5/59)
Name Title State
Frank C. Chief Financial Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 210-3653
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three Columbus Circle
Third Floor
New York, NY
10019
USA

Lara G. Chief Operating Officer - New York NY
Jason X. Co-Chief Creative Officer - North America NY
John G. Chief Executive Officer - NY Office NY
Tomas G. Chief Strategy Officer NY

Client Relationships


Brand Service From To Media Spend
*** ****** ******* Advertising, Marketing 2017 present *
****** *** Creative 2018 present ****
****** Creative 2018 present *******
******* ************ ******* creative, media buying & planning unknown present *
******* ********* ******** ******* creative, media buying & planning unknown present *

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Female Media Opps: Walgreens Boots Alliance to open doctor's offices on location (Score 64)


appointment of WBA's new NA CMO.

According to iSpot's estimates, Walgreens spent around $85.4m on national TV ads YTD, an 8% decrease from $93.3m spent during the same time period of 2019. Full-year spend equaled $101.5 in 2019 and $105.7m in 2018. This year, it placed ads during programming such as "Today," "America's Got Talent," "Today 3rd Hour," "Today With Hoda & Jenna" and "The Golden Girls." 

Magellan reports Walgreens placed around 15 podcast ads over the last year. 

Per Pathmatics, Walgreens earned 6.3b impressions through desktop display ads (35%), desktop video ads (28%), Facebook ads (15%), Twitter ads (9%), mobile display ads (7%) and Instagram ads (6%). It placed the majority of these ads site direct (63%) such as youtube.com, facebook.com, twitter.com, instagram.com and yahoo.com. It placed the remainder through a variety of indirect channels such as yahoo.com, delish.com, foxnews.com, countryliving.com and zillow.com. It spent around $34.4m on digital display ads over the last 365 days, a 70% increase from $20.2m spent over the 365 days prior. 

Sellers-- Walgreens mainly targets Gen-X and millennial women (moms) through digital display and national TV ads. It has been increasing digital spend, while decreasing TV spend, which normally indicates a company is attempting to reach a younger audience such as Gen-Zers. The company will likely ramp up spend throughout Q4 and Q1 of 2021 as cold/flu seasons should drive business. It will also begin promotng the new primariy care services sometime in the not-too-distant future. Sellers should reach out soon offering relevant ad space. 

Agency & martech readers-- WBA currently works with searching for a marketing agency to help with media, programmatic, creative and communications, so keep reaching out to see if you can pick up some or all of those duties.