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Zeno Group | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations & paid media agency
- Main Telephone
- (212) 299-8888
Primary Address
140 Broadway
39th Floor
New York,
NY
10005
USA
Zeno Group Contacts
Contacts (5/26)
Name | Title | State | ||||||||||||
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Barby S. | Chief Executive Officer | NY | ||||||||||||
Sample of Related Brands
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April R. | Director, Marketing & Communications | NY | ||||||||||||
Greg T. | Head, Digital | NY | ||||||||||||
Carolyn B. | Account Supervisor | NY | ||||||||||||
Elizabeth E. | Account Supervisor | NY |
WinmoEdge
Digital B2B Opps: Zebra Technologies promotes top marketer (Score 43)
Sales lead: This promotion could lead to agency reviews or spend shifts.
- Zebra Technologies (ZT) named Rob Armstrong CMO, effective March 2023.
- Armstrong joined ZT in 2014 as senior director of Americas marketing
- He was promoted to marketing & channels SVP in 2021.
**We have been unable to confirm Armstrong's email, but we will update the lead as we learn more.**
ZT's target demographic: Businesses that need automation assistance
The company will likely:
- Build out its current agency roster
- Ramp ad spend back up
- Experiment with new ad channels
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: ZT spent about $19.9k on digital display ads YTD, a 25% decrease from $26.4k spent in this channel during the same time period of 2022.
- YTD data: 7m impressions via desktop display (99%) and Facebook (1%).
- 2021-2022 spend: Full-year spend dropped by 45% from $353.9k in 2021 to $196.4k in 2022.
- Ad location: It placed 929% of these ads through multiple indirect channels onto sites such as zillow.com, washingtonpost.com, freep.com, offbeatbride.com, and foxcincinnati.com. It placed 1% of these ads directly onto facebook.com.
Additional channel insights
- Vivvix: ZT also invests in OOH, radio, and local broadcast.
Agency analysis:
- Opportunity: Contact the recently promoted CMO to see if he plans on making any changes to ZT's roster.
- Current roster:
- Zeno Group: PR AOR
Insight Sources: Digital spend insights estimated by Vivvix.