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Klick | Agency Profile, Contacts, AOR, Client Relationships
Service: full-service digital agency
- Main Telephone
- (416)-822-0300
Primary Address
175 Bloor Street East
Suite 300
Toronto,
ON
M4W 3R8
Canada
Klick Contacts
Contacts (5/34)
| Name | Title | State | ||||||||||||
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| Lori G. | Chief Executive Officer | ON | ||||||||||||
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| Glen W. | Partner, Global | ON | ||||||||||||
| Rodney I. | Senior Art Director | ON | ||||||||||||
| Laura H. | Senior Account Director | ON | ||||||||||||
| Tim J. | Executive Creative Director | ON | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Indivior taps new creative, strategy, & digital AOR; retained media AOR (Score 61)
Sales Lead: Pharmaceutical company
- The agency will start by enabling Indivior's omnichannel customer engagement.
- McKinney will focus on promoting a nimble, interactive, and forward-thinking market and on doing so with precision.
- McKinney's remit includes Indivior's US Addiction Sciences and US Behavioral Health businesses.
- This shift replaces incumbent agency partners Klick Health, Area 23, and Havas Tonic.
- However, retained media AOR duties.
- The company will likely:
- Shift strategy
- Launch a new campaign
- Seek additional new agency partners
- Target demographic:
- Consumers of all ages, especially people with addiction, people with serious mental illnesses, and their family members
Recent leadership shifts:
- This announcement closely follows Indivior's hires of US marketing VP John Bartone (October 2022) and executive marketing director Marie Brown (March 2023).
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Indivior has allocated roughly $355.4k toward digital ads YTD, a huge decrease from the roughly $2m allocated by this point last year.
- YTD data: So far this year, the company has earned around 127.1m digital impressions, 82% via mobile display ads, 14% via desktop display ads, and 4% via YouTube ads.
- Indvior has placed most of this year's mobile display ads via Google AdX + AdSense (92%) onto site destinations such as buzzfeed.com (17%), drugs.com, answers.com, weather.com, and dictionary.com.
- Last year: In 2022, the company's approximate full-year spend decreased by 18% to $5.1m from that of $6.2m in 2021.
- Additional channel insights
- The company utilizes digital and print (magazines).
Additional agency insights:
- Opportunity: Get in touch soon to offer PR, multicultural, influencer, and/or experiential services in case additional roster shifts follow this one.
- Current agency roster:
- McKinney: Creative, strategy, and digital AOR (May 2023)
- Klick Health: Media AOR (Retained May 2023)
Insight Sources: Digital spend insights estimated by .