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AKQA | Agency Profile, Contacts, AOR, Client Relationships

Service: Interactive

Primary Address

1120 Northwest Couch Street

Suite 650

Portland, OR 97209

USA

AKQA Contacts

Contacts (5/8)

Name

Title

State

Matt F.

Associate Creative Director

Sample of Related Brands
***********

Email:	***@***.*
Main Phone:	(503) 820-4300
Direct Phone:	* * ext: ****
Assistant Name:	*
Assistant Phone:	* *
Address:	1120 Northwest Couch Street Suite 650 Portland, OR 97209 USA

Pedro S.

Associate Creative Director

Luciana C.

Executive Creative Director

Charley Z.

Strategy Director

Eiji N.

Senior Project Manager

Sales lead: Reach out to offer ad space & inquire about agency opportunities.

CMO.
It is being supported through social media, print, and OOH ads.
The ads are meant to educate consumers on animal life expectancy in nature compared to as livestock.
NotCo worked with a new agency, AKQA, on the ads.

Target demographic: Millennial moms

The company will likely:

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

YTD spend: NotCo spent around $139.1k on digital display ads YTD, a 58% decrease from $332k spent in this channel during the same time period of 2022.
YTD data: 16.6m impressions via Facebook (58%), desktop display (23%), Instagram (12%), and mobile display (7%).
2021-2022 spend: Full-year spend fell by 51% from $1.6m in 2021 to $784.2k in 2022.
Ad location: It placed 98% of these ads directly onto sites such as facebook.com, aol.com, instagram.com, fiostrending.verizon.com, and w.main.welcomescreen.aol.com. It placed 2% of these ads through multiple indirect channels onto sites such as aol.com, espn.com, marthastewart.com, people.com, and w.main.welcomescreen.aol.com.

Agency analysis:

Opportunity: I advise readers to offer digital, social, & media buying/planning assistance.
Current roster:
- Rachel Kay Public Relations: PR AOR
- AKQA: creative

Insight Sources: Digital spend insights estimated by Pathmatics.