Publicis West | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(206) 285-2222|
|Main Fax||(206) 286-8388|
Publicis West Contacts
|Melissa N.||President - Seattle||WA|
Sample of Associated Brands
|Adam O.||Head, Production||WA|
|Matthew T.||Creative Director||WA|
|Jason L.||Executive Vice President & Executive Creative Director||WA|
|Jennifer P.||Strategy Director||WA|
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Campaign Imminent: T-Mobile hires new agency to cover brand work
Publicis, Seattle, creative AOR since 1997. Publicis will retain AOR status and work on the retail portion of the wireless provider's account. Historically, Q4-Q1 is T-Mobile's top advertising period, followed by Q3, according to Kantar Media. So, traditional and digital sellers should keep chasing T-Mobile's ad budgets through the spring. and then back-to-school (BTS).
ISpot reports that T-Mobile has spent $518 million on national TV ads YTD, up almost $59 million from the $458.7 million spent in 2016. Their top targeted shows have a male skew (see chart).
But, digital ad budgets have fallen during the same period, according to here.
Top targeted sites this year (all direct partners) are youtube.com, cnet.com and ebay.com. Media is at Blue 449