Female Media Opps: Sprinkles taps CMO (Score 65)

Sprinkles, not Angela's cat but the baked goods brand and bakery chain, named Michelle Wong as CMO in June 2021. Wong joined the company in March 2021 as interim marketing and sales VP, having previously been the president and managing partner at creative ad agency Dailey. This is the first time Sprinkles has had a CMO since Jennifer Warren departed in 2018.

Sprinkles primarily operates online via nationwide shipping and local pickup/delivery. It may invest in localized advertising in areas where local pickup and delivery are available; view these locations here. I expect Sprinkles may start investing in national advertising under its new CMO; get in touch soon if you can offer assistance with upcoming work. The company's target demographic has a strong female skew.

Agency & martech readers - CMO hires often lead to agency reviews, so get in touch soon to see what work is available under Wong's leadership.

Michelle Wong
Chief Marketing Officer
mwong@sprinkles.com

Mary Feit
Social Media Coordinator
mfeit@sprinkles.com