Digital Momvertising Opps: Save-A-Lot plans to remodel its stores as it increased digital spend (Score 47)

Save-A-Lot announced it plans to remodel all 1k locations by 2024, with hopes of finishing about a third in 2021. The new stores will have a more modern design with wider aisles, better lighting and offer will more local products. The company also released its first creative work from its new AOR VIA earlier this summer. The "99 Days of Summer" campaign will run through September. You can try offering last-minute campaign ad space. 

Per Pathmatics, Save-A-Lot earned 897.5m impressions YTD through Facebook ads (92%), Instagram ads (6%) and desktop display ads (2%). It placed 100% of these ads site direct onto sites such as facebook.com, instagram.com, yahoo.com, brainly.com and butlereagle.com. It spent around $7.3m on digital display ads YTD, a massive increase from $173.5k spent in this channel during the same time period of 2020. Full-year spend increased 25% from $1.6m in 2019 to $2m in 2020. 

Sellers-- This company mainly targets millennial women (moms) through digital ads. It has been increasing digital spend for a couple of years, and has continue so far this year, which leads me to believe it may also be targeting younger Gen-Z moms as well. Although, the company placed such a high percentage of its digital ads directly onto Facebook, which is more popular among Gen-Xers and millennials. Save-A-Lot typically saves the majority of its ad dollars for Q4. Start reaching out soon to offer ad space. 

Agency & martech readers-- I believe Save-A-Lot works with creative AOR Via and digital shop Manifest. The company picked up Via back in April, and agency reviews commonly follow one another, so keep pitching your services to see if you can win any of its business.