SquadLocker hires President amid spend increases (Score 53)

SquadLocker hired Scott Brazina as president earlier this year. Brazina comes from impact.com, where he served as CMO. In his new role, Brazina will manage strategy, sales, marketing, partnerships, product and customer experience. This hire will affect the company's marketing strategy, so keep an eye on SquadLocker going forward. 

According to Pathmatics, SquadLocker earned 16.6m impressions YTD through Facebook ads (52%), desktop display ads (37%) and Instagram ads (11%). It placed the majority (65%) of these ads site direct onto sites such as 123helpme.com, allure.com, course-notes.org, eventhubs.com and facebook.com. It placed the remainder (35%) indirectly through Google AdX+AdSense and AdRoll onto sites such as 123helpme.com, 15minutebeauty.com, 940winz.iheart.com, aalbc.com and abcstlouis.com. It spent around $91.5k on digital display ads YTD, more than double the $41.4k spent in this channel during the same time period of 2020. Full-year spend plummeted from $707.4k in 2019 to $139.6k in 2020. 

Sellers-- SquadLocker targets coaches and schools through digital display ads. It has started returning dollars to advertising after it cut ad spend during Covid. The new CEO has CMO experience, so he will likely keep a close eye on marketing. I would not be surprised to see this company ramp up ad spend in the near future. Sellers should reach out to offer relevant ad space. 

Agency & martech readers-- SquadLocker, to the best of my knowledge, does not work with any agencies at this time. While CEO hires do not always lead to agency reviews, Brazina does have CMO experience, so he may be more involved in marketing than most CEOs. I advise readers to contact SquadLocker to see if you can offer any assistance.