Scheid Family Wines hires first ever CMO (Score 59)

Scheid Family Wines (SFW) hired Sylvia Bronson as its first CMO in November 2021. Bronson most recently served as brand marketing director of Constellation Brands, where she lead the launches for Kim Crawford and Robert Mondavi Private Selection. By creating this position, SFW shows a commitment to advertising, so I predict it will start ramping up spend soon. This hire could also lead to agency appointments. 

Sellers- No national spend data is available for SFW at this time. I predict the new CMO will start ramping spend up soon. I do not have any insight on Bronson's plans, but I would not be surprised if she starts with digital display ads. Reach out to this company for more information and to see what types of ad space you may be able to provide. 

Agency & martech readers-- As you know, new CMOs commonly outsource some marketing duties, so start reaching out soon to be top-of-mind. I advise offering PR and communication assistance, as these are the most common initial agency appointments. 

Scheid Family Wines 
305 Hilltown Road
Salinas, California 93908

Sylvia Bronson
Chief Marketing Officer
sylvia.bronson@scheidfamilywines.com

Jennifer Evans
Marketing Director
jennifer.evans@scheidfamilywines.com