Sales lead: Reach out if you can help this company resonate with younger travelers.  Southwest Airlines just released a couple of new spots as part of its ongoing "Wanna Get Away" campaign. Southwest's creative AOR, GSD&M, created the ads.  It also disclosed that its main marketing priority in 2024 will be experimenting with new channels to reach Gen-Z and younger millennials.  The company's DMs noted many younger travelers use apps like TikTok instead of traditional travel apps f...

Sales lead: Contact the new CMO for more information about his future plans.  Poppi hired Andy Judd as CMO in August 2023. Judd most recently served as CCO of Laird Superfood. He was CMO of Yasso and ONE Brands prior to that. Judd replaces Lana Buchanan, who only held the position for about nine months. Target demographic: Millennials & Gen-Zers The company will likely: Increase digital spend Diversify digital ad placement Outsource some marketing duties to agenc...

Sales lead: Get in touch to help Reebok revamp its basketball division.  Reebok recently announced it has appointed Shaquille O'Neal as president of Reebok Basketball. Shaq is also a shareholder of Reebok's parent company, Authentic Brands Group. As president, Shaq is responsible for basketball strategy, player recruitment, negotiating deals, product creation, marketing, and events.  The company is also attempting to get back into team sports.  Target demographic: Male millen...

Sales lead: Keep an eye on this company so that you are prepared to reach out once it hires a new CMO.  Vail Resorts (VR) announced that its CMO, Ryan Bennett, is leaving the company, effective October 20th, 2023.  Bennett joined the company in 2019 and was promoted to CMO in 2021. We will be sure to let you know as soon as the company names a replacement.  Target demographic: Millennial & Gen-X tourists Once it hires a new CMO, the company will likely: Keep increasing...

Sales lead: Contact the new CMO for more information about her future plans.  QuickBooks named Lauren Weinberg chief marketing & revenue officer in October 2023. Weinberg most recently served as Square's CMO. We told you about QuickBooks' picking up FCB New York as its creative AOR in June.  Target demographic: Business DMs The company will likely: Continue moving ad dollars from TV to digital channels Experiment with new ad channels Make additional agency changes ...

Sales lead: Watch this company closely as a CMO hire will affect its marketing strategy & agency roster.  Square lost its CMO, Lauren Weinberg, after five and a half years. Weinberg is now the chief marketing & revenue officer of Quickbooks. She was responsible for global marketing, creative strategy, budget, and customer acquisition. We will be sure to update you as soon as a replacement is announced.  Target demographic: Businesses that need financial services Once it hi...

Sales lead: This appointment will likely lead to higher ad spending & possible additional agency hires.  Elizabeth Arden (EA) appointed Talk as its lead global PR partner.  The agency is tasked with brand strategy and creative campaign development.  Target demographic: Millennial & Gen-Z women The company will likely: Continue moving ad dollars from national TV to digital channels Launch an ad campaign Build out its agency roster Broadcast insights (TV ad creati...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Firehouse Subs named Dena vonWerssowetz CMO, effective November 6th, 2023. vonWerssowetz most recently served as senior marketing director of international beverages at PepsiCo. In her new role, vonWerssowetz is responsible for all marketing duties and attracting new customers. Target demographic: Millennials & Gen-Xers The company will likely: Review the current agency roster...

Sales lead: Reach out to see if this company needs any more assistance. John Deere (JD) named Bader Rutter its PR AOR. The agency is tasked with storytelling for JD's US and Canada production and precision agriculture & small agriculture divisions.  Target demographic: Farmers & businesses that need agricultural machinery/equipment The company will likely: Ramp ad spend back up Increase promotional activity Make additional agency changes Broadcast insights (TV a...

Sales lead: Reach out to offer ad space & inquire about other agency opportunities.  Quest Nutrition (QN) named BBH creative AOR in October 2023. The agency is responsible for brand strategy and campaign development.  Target demographic: Gen-Z & millennials The company will likely: Continue increasing digital spend Launch an ad campaign Seek additional agency partners Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance) YT...