Sales Lead: Southwest Airlines just launched its inaugural brand film made with global creator community Tongal and web novel platform Wattpad. This is part of Southwest's larger "On the Rise" brand platform, which originally kicked off in 2017 and expanded in 2021 through a collaboration with Wattpad. The company will likely: Continue pursuing collaborations Keep rolling out work for this campaign Continue increasing spend Seek new agency partners amid a CMO search (m...

Media Sales Lead: Rust-Oleum recently launched a campaign designed to build brand awareness of its new spray nozzle to DIY consumers. Made by Young & Laramore, the campaign centers accessibility with a WebAR platform that allows people to use it easily without needing to download an app. The initiative also involves a microsite that drives ad traffic directly to the AR experience. Key Lead Takeaways: Get in touch soon to secure last-minute ad dollars since Rust-Oleum will likely continue r...

Sales lead: This hire will likely lead to spend & agency roster shifts.  Carnival Cruise Lines hired Amy Ziegenfuss as CMO, effective May 2023. Ziegenfuss joins from Hilton, where she served as global enterprise & brand marketing SVP.  She now leads all of Carnival's marketing initiatives.  **We are still working to confirm Ziegenfuss's email address. Please reach out to Carnival's other DMs for the time being.** Target demographic: Gen-X & millennial parents  The com...

Sales lead: Keep an eye on this company because a replacement hire will affect its marketing strategy & agency roster.  Verizon Wireless announced that its CMO, Diego Scotti, is stepping down after nearly 10 years.  CSO Rima Qureshi will handle CMO duties on an interim basis.  We will be sure to let you know as soon as a permanent replacement is named.  Target demographic: Millennials & Gen-Xers with a male skew Once it finds a new CMO, the company will likely: Make ad...

Sales lead: Keep an eye on this company so that you can reach out once it hires a new CMO. Starkey Hearing lost the CMO we told you about last year, Denise Steinbring. During her short tenure, Steinbring handled corporate communications, events, creative, and global product marketing.  She is now a fractional CMO for Chief Outsiders. We will be sure to update you as soon as any news surfaces.  Target demographic: Boomers Once it finds a new CMO, the company will likely: ...

Sales lead: Reach out now to offer ad space & agency assistance.  Six Flags (SF) disclosed some of its 2023 marketing plans in its first earnings report (Q1) since hiring a new CMO.  The company plans on increasing ad spend as there is a direct correlation between higher ad spending and better park attendance.  SF is also increasing spend to promote festivals/events, park improvements, and new food/beverage offerings.  It is launching a new mobile app in June with an improved map,...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Due Date: June 7, 2023; questions due May 22 (we are aware the turnaround here is tight, but wanted to keep you in the know) Scope of Work: New York State - Empire State Development (ESD) - is seeking a firm to handle its up to $50 million annual marketing budget for programs related to economic development which includes business attraction, retention and expansion, and tourism promotion. Contact: ESD will accept written questions via dedicated email from prospective Respondents regard...

Due Date: June 8, 2023 (due date for questions not provided) Scope of Work: Oklahoma State University is accepting proposals for a number of integral marketing services to increase brand awareness, conduct and measure brand perception, execute and deliver creative work, among other items detailed below. Each service below will serve to positively impact the institution's recruitment and retention as well as the brand’s overall visibility and perception. An organization can bid on one servi...