Sales lead: Keep an eye on this company because a replacement hire will affect its marketing strategy & agency roster.  Verizon Wireless announced that its CMO, Diego Scotti, is stepping down after nearly 10 years.  CSO Rima Qureshi will handle CMO duties on an interim basis.  We will be sure to let you know as soon as a permanent replacement is named.  Target demographic: Millennials & Gen-Xers with a male skew Once it finds a new CMO, the company will likely: Make ad...

Sales lead: Keep an eye on this company so that you can reach out once it hires a new CMO. Starkey Hearing lost the CMO we told you about last year, Denise Steinbring. During her short tenure, Steinbring handled corporate communications, events, creative, and global product marketing.  She is now a fractional CMO for Chief Outsiders. We will be sure to update you as soon as any news surfaces.  Target demographic: Boomers Once it finds a new CMO, the company will likely: ...

Sales lead: Reach out now to offer ad space & agency assistance.  Six Flags (SF) disclosed some of its 2023 marketing plans in its first earnings report (Q1) since hiring a new CMO.  The company plans on increasing ad spend as there is a direct correlation between higher ad spending and better park attendance.  SF is also increasing spend to promote festivals/events, park improvements, and new food/beverage offerings.  It is launching a new mobile app in June with an improved map,...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Due Date: June 7, 2023; questions due May 22 (we are aware the turnaround here is tight, but wanted to keep you in the know) Scope of Work: New York State - Empire State Development (ESD) - is seeking a firm to handle its up to $50 million annual marketing budget for programs related to economic development which includes business attraction, retention and expansion, and tourism promotion. Contact: ESD will accept written questions via dedicated email from prospective Respondents regard...