May 19, 2023
Sales Lead: Absolut has teamed up with Ocean Spray on a new ready-to-drink vodka. The brands have already started partnering on integrated programming, innovation, co-packaging, innovation, and new and reportedly exciting ways this summer. The vodka line itself will launch in early 2024, so promotional material will likely launch soon. The brand will likely: Continue shifting strategy Return to higher spend Select additional new agency partners following a recent hire (...
May 19, 2023
Sales lead: Contact the new CMO to offer ad space & agency services. Nexon America selected Kendall Boyd as CMO in May 2023. Boyd joins from NCSOFT, where he served as marketing SVP. He now leads Nexon's marketing operations. Target demographic: Gen-Z The company will likely: Ramp digital spend back up Experiment with different ad channels Outsource some marketing responsibilities to agency partners Digital and social insights (digital ad spend, effectivenes...
May 19, 2023
Sales lead: This hire will directly impact the company's marketing strategy & agency roster. Netspend hired Phil Archer as CMO, effective April 2023. This is Archer's second stint at Netspend as he was the marketing SVP from 2000 to 2004. He most recently served as an advisor for Wiser Partners. Archer now leads all of Netspend's marketing initiatives. Target demographic: Millennial/Gen-X consumers and businesses The company will likely: Continue ramping up nation...
May 19, 2023
Sales lead: Reach out if you can help this growing brand build brand awareness. Hero Bread (HB) recently secured $15m in a Series B funding round. This brings the company's current valuation to $47.5m. The company plans to use these funds to fuel growth and product innovation. HB also announced its products will be available nationwide at 2.3k grocery retail stores in H2. In other news: YuChiang Cheng joined the company as interim CMO in September 2022. He is res...
May 19, 2023
Sales lead: This hire will directly impact the company's marketing strategy & may lead to agency appointments. JustFoodForDogs (JFFD) hired Michael Parness as CMO in April 2023. Parness joins from Ste. Michelle Wine Estates, where he served as CDO for just six months. Prior to that, Parness was CMO of Outward Hound. In his new role, Parness is responsible for brand management, creative, digital, shopper marketing, and social media. Target demographic: Millennial dog parent...
May 19, 2023
Sales lead: Contact the new CMO now for more information about his plans. Mr. Cooper (MC) appointed Chris Moloney as CMO & SVP, effective May 2023. Moloney brings extensive CMO experience having held the role at TD Ameritrade, Experian, Wells Fargo Advisors, CAN Capital, TaxSlayer, and Brinks Home. Most recently, Moloney was the chief marketing & strategy officer of Chameleon Collective. He is now responsible for all of MC's marketing operations. Target demographic: Mill...
May 19, 2023
Sales lead: Reach out to offer ad space & agency assistance to promote the new fashion show. Victoria's Secret (VS) announced it is bringing back its fashion show in a new form. The fashion show will return as a feature-length film called "Victoria's Secret World Tour" in fall 2023. It will be more inclusive and support diversity. The company's DMs also revealed it will ramp up ad spend in support. Target demographic: Millennial & Gen-Z women The company will likely:...