Sales lead: The company may use a portion of these new funds to increase ad spend or hire agency partners.  Simpplr wrapped up a Series D funding round worth $70m in May 2023 This brings the company's valuation to $131.1m. Sapphire Ventures led the funding round. The company will use these funds for growth and innovation. Recent DM shifts: Paige Leidig joined as CMO in August 2022. Michael Baglietto joined as senior product marketing director in December 2022. Tatya...

Sales lead: Reach out to help this company promote its new offerings or to offer sponsorship assistance.  Puma recently entered a new market by launching its first US swimwear line. The collection is called Puma Swim and includes men's, women's, and children's swimwear. Puma Swim comes in a wide variety of styles, colors, sizes, and fits.  We told you about Puma naming McKinney global creative AOR in March.  In other news: Puma recently entered a multi-year deal to beco...

Sales lead: Reach out now to offer last-minute campaign ad space.  TrueCar is continuing the social media push we told you about in March with a larger brand campaign. The push is called "Your Car is More Than a Car" and will run through June 12.  It will be supported by multiple video spots across CTV, YouTube, and social media.  It is specifically targeting markets in states such as FL. GA, CO, MD, and OH.  Target demographic: Male millennials & Gen-Xers The company will...