Sales lead: The new president has CMO experience, so she will likely be heavily involved with marketing strategy.  Polar Electro (PE) appointed Peggy Ang as US president earlier in 2023. Ang joins from LG Electronics, where she served as CMO. In her new role, Ang is responsible for business and brand development.  Target demographic: Millennial fitness enthusiasts The company will likely: Increase its marketing investment Experiment with new ad channels Build out t...

Sales lead: Reach out now to offer ad space ahead of the NBA Finals.  The National Basketball Association (NBA) is gearing up for the Finals with its "We Are All in the Finals" campaign.  The push includes multiple spots that will be supported across linear TV, CTV, social media, and digital.  The NBA's creative partner, Translation, created the ads. The Finals will tip off on June 1st.  This is the league's first major marketing push since hiring Tammy Henault as CMO last year....

Sales lead: Get in touch to help this company promote its new name.  Certinia, formerly known as FinancialForce, hired Rick Caccia as CMO in May 2023.  Caccia most recently served as CMO of Palo Alto Networks.  He is now responsible for brand, creative, demand generation, global communications, digital, and product marketing.  The company changed its name earlier this month. Target demographic: Businesses that need customer success management, financial planning, & accounting...

Sales lead: Keep an eye on this company because a CMO hire will likely lead to spend shifts & agency reviews.  Palo Alto Networks (PAN) lost its SVP & CMO, Rick Caccia, in May 2023. Caccia is now the CMO of Certinia.  We will be sure to update you as soon as a replacement is announced.  Target demographic: Businesses that need cybersecurity services Once it hires a new CMO, the company will likely: Review its agency roster Shift ad dollars around Experiment with ne...

Media Sales Lead: Jones Soda revealed during its recent Q1 earnings report that it has been bringing marketing duties in-house in an effort to lower SG&A costs. It believes the money it previously spent on agency partnerships will be more effectively spent directly on advertising. While it is cutting costs, the company has not decreased ad spend. In fact, it has been increasing digital spend for the past couple of years. Jones will also monitor ad spend and promotional programs closely so tha...