Sales lead: Keep an eye on this company because a CMO hire will affect its marketing strategy & agency roster.  Nobull announced its CMO, Todd Meleney, has stepped down.  Meleney joined the company in 2014 as brand manager and worked his way up to CMO in 2021.  We will be sure to update you as soon as a replacement is named. Target demographic: Millennial fitness enthusiasts with a male skew Once it hires a new CMO, the company will likely: Review the agency roster S...

Sales lead: Keep an eye on this company so that you can reach out as soon as it finds a new CMO.  El Pollo Loco (EPL) lost its CMO, Andrew Rebhun, in May 2023. Rebhun is now the chief experience officer of Cava.  He joined EPL in 2019 as chief digital officer & VP before being promoted to CMO in 2021. We will be sure to update you as soon as a replacement is announced.  Read about EPL's new digital & brand AOR here.  Target demographic: Millennials & Gen-Zers Once it fin...

Sales lead: This hire will directly impact the company's marketing strategy & may lead to agency appointments.  Cava Grill created a new position by naming Andrew Rebhun chief experience officer, effective May 2023. Rebhun joins from El Pollo Loco, where he served as CMO. He is now responsible for Cava's creative & digital teams. Rebhun reports to CEO & co-founder Brett Schulman.  Target demographic: Millennials seeking healthy dining options The company will likely: ...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...