Gen-Z, Millennial Media Opps: Apartments.com kicks off ad campaign (Score 21)
May 3, 2023

Sales lead: Reach out now to offer last-minute campaign ad space.  Apartments.com just launched a new campaign starring celebrity brand ambassador Jeff Goldblum.  The push will be supported through broadcast TV, CTV, social media, influencers, and streaming audio.  This campaign is the first time the brand has spent more on CTV than broadcast TV.  It hopes this will allow it to reach younger renters.  Apartments.com's AOR, RPA, created the campaign.  Target demogr...