Metro by T-Mobile appoints creative AOR amid spend decreases (Score 23)
May 3, 2023

Sales lead: Reach out now to offer ad space & inquire about other agency opportunities.  Metro by T-Mobile appointed O'Keefe Reinhard & Paul as US creative AOR in April 2023. The agency is tasked with promoting Metro's services through ad campaigns.  It will also create ads specifically for Hispanic and other multicultural demographics. ID Comms handled the review. O'Keefe takes over from Saatchi & Saatchi. Target demographic: Millennials & Gen-Xers with a Hispanic skew ...