Media Sales Lead: Sportsman's Warehouse (SW) announced during its Q4 earnings report that it has returned to pre-covid marketing spend levels. This also includes emotional activity and season trends. The company also disclosed it is focused on opening new stores, boosting eCommerce sales, and improving its digital/print marketing efforts. SW plans on opening 15 new stores in 2023, which will bring its total to 146. hopes to reach between 190 and 210 locations by 2025.  Key Lead Takeaways: ...

Sales Lead: IBM recently bolstered its "Let's Create" brand platform with a new campaign, "What If?" Made by creative AOR Ogilvy, the campaign consists of four spots. The campaign works with influencer partners such as pro golfer Kurt Kitayama and a voice-over by sports commentator Jim Nantz. The company will likely: Pursue similar influencer partnerships Keep rolling out new work Continue increasing digital spend Target demographic:  Business DMs ...

Sales Lead: Asad Ayaz became the first-ever CBO at Walt Disney (we are still confirming Ayaz's email, but will update as we learn more) Ayaz joined the company in January 2005 and was most recently its president of marketing. He will continue in this role, overseeing all marketing and publicity for the Studios' films, the Studios' series, and Disney+. Ayaz will now also lead efforts to elevate Disney's global brand across all of its platforms and consumer experiences. He will spec...

Media Sales Lead: In preparation for a hopefully busy tourism season this summer, Massachusetts Tourism (MT) launched a new campaign made by ThinkArgus. "Take A Moment" will run through September in key regional markets such as NH, NY, CT, RI, VT, and ME. It rolled out across TV, taxi toppers, paid social media ads on Instagram and Facebook, Amtrak posters, radio and podcast spots, and billboards such as an 18-story-high digital billboard placement in Times Square. The campaign was designed t...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Delta Air Lines hired Alicia Tillman as CMO, effective June 2023. Tillman is responsible for brand strategy, marketing, creative, and community engagement.  She will also serve on Delta's leadership team.  Tillman joins from Capitolis, where she served as CRO. **We are unable to confirm Tillman's email address until she officially begins.** Target demographic: Gen-Xers & millennia...

Sales lead: This company signals it is more focused on marketing by creating this position.  Black Rifle Coffee Company (BRCC) hired Chris Mondzelewski as its first-ever CMO, effective May 1, 2023. Mondzelewski joins from Mars, where he served as chief growth officer. He is responsible for all marketing duties, increasing market share, and spurring growth.  Target demographic: Gen-X men The company will likely: Ramp up ad spend Invest in new ad channels Outsour...