Campaign Imminent: Sweetgreen launches new product, tests others (Score 72)
Apr 5, 2023

Sales Lead: Sweetgreen recently launched a chipotle chicken burrito bowl, poking fun at competitor Chipotle. The burrito bowl is the first to launch without any lettuce. Sweetgreen will continue launching "heartier, more craveable" dishes. The company also offers different proteins in different markets; for example, its Atlanta-area restaurants offer a blackened catfish bowl, while many of its Minnesotan ones have a miso steelhead plate. Sweetreen is currently testing salmon and a...

BFY Opps: Heineken plans heavy spend for new product, launches campaign (Score 26)
Apr 5, 2023

Sales Lead: Heineken will reportedly spend over $100m on 2023 marketing for Heineken Silver, its newly launched lager. Silver launched the week of March 20th with a campaign made by BBH soon to follow. The agency will launch OOH, digital, and social content. The initiative will also include experiential activations at events such as the Coachella Valley Music and Arts Festival and Formula 1 races. The company will likely: Invest in similar experiential opportunities Keep ...

Gen-X Opps: Snap taps new president, quadruples FY 2022 TV spend (Score 45)
Apr 5, 2023

Sales Lead: Snapchat parent company Snap just snapped up its first-ever Americas president, Rob Wilk, effective April 2023. Wilk joined from Microsoft, where he worked for eight years and was most recently the corporate advertising VP and global head. He will now lead Snap's ad partners based in regions including the US. Snap's leadership is currently focused on building a large and expanding advertising business. Wilk's hire is the latest in various regional hires in the monetiza...

Media Edge: Benjamin Moore launches new products as spend spikes
Apr 5, 2023

Media Sales Lead: Benjamin Moore (BM) recently launched a trendy line of workwear in order to reach the next generation. The company partnered with streetwear brand Market on the new line, which includes products such as jackets, pants, beanies, and T-shirts. The products are designed to appeal to anyone, not just painters. Key Lead Takeaways: Reach out soon to see what kind of promotional material will support this launch. Target Demographics: Gen-Z and millennials Key Spend Notes:...

ExtraHop's CMO departs amid YTD spend decreases (Score 45)
Apr 5, 2023

Sales lead: Keep an eye on this company because CMO hires often lead to spend shifts & agency hires.  ExtraHop's CMO, Christine Nurnberger, recently left the company.  Nurnberger's tenure was short as she joined the company last September.  We will be sure to update you as soon as a replacement is announced. Recent hires: Alexis Robbins joined as senior product marketing manager in November 2022. Julie Brewer joined as global demand generation VP in October 2022. Dani...

Media Edge: Hotels.com launches first in-house campaign
Apr 5, 2023

Media Sales Lead: Hotels.com just kicked off this year's version of its "Find Your Perfect Somewhere" campaign. The company's creative agency, Wieden+Kennedy, helped the company develop this platform last year. However, Hotels.com created the 2023 version completely in-house. This is the first campaign that the company has created completely in-house. The push includes a series of three 30-second TV ads called "Flings" that will run in the US and some international markets. It will also be su...

Gen-Z Digital Opps: AMC Entertainment launches ad campaign (Score 74)
Apr 5, 2023

Sales lead: The campaign is set to run throughout 2023, so reach out to offer ad space.  AMC Entertainment just launched a campaign called "Flavor Make It" in partnership with Coca-Cola.  The company is promoting its new combo deal: a small AMC popcorn and a small Coca-Cola Freestyle drink for $5.  Three new Freestyle flavors, Lime Traveler, Slasher Splasher, and Mello-Drama, are only available at AMC theaters.  AMC partnered with influencers to target Gen-Zers with t...

Media Edge: Chips Ahoy! implements digital-first marketing strategy to reach Gen-Z
Apr 5, 2023

Media Sales Lead: Chips Ahoy! (CA) announced it is shifting towards a digital-first marketing strategy to reach Gen-Zers more effectively. It is now focused on CTV, TikTok, Instagram, and Twitter. The brand made this decision due to large numbers of young consumers not watching traditional cable anymore. However, if Gen-Zers return to cable, the brand would pivot back to the channel. CA will still allocate a small portion of its budget toward TV ads to target Hispanic consumers.  Key Lead ...

Momvertising Opps: Blue Bunny announces two new products (Score 68)
Apr 5, 2023

Sales lead: Get in touch if you can help this brand promote its new product offerings. Wells Enterprises subsidiary Blue Bunny (BB) recently launched two new products: Mini Bars and Soft Scoopables.  Mini Bars are an expansion of its Mini platform as Mini Swirls have been successful. It is available in vanilla caramel crunch, chocolate cookie crumble, and strawberry shortcake.  Soft Scoopables is a line of soft-serve ice cream. It is available in vanilla, cookies a...

B2B Opps: Progressive launches new campaign, increases digital spend
Apr 4, 2023

Sales Lead: In its latest campaign, Progressive Insurance features a monster made of "to-do" Post-It notes, illustrating the overwhelm of demands made upon small businesses. The campaign's two spots were made by creative AOR Arnold. The company will likely: Continue launching more work Keep increasing digital spend Target demographic:  Business DMs Gen-Z and millennial consumers Additional spending insights: Broadcast insights (TV ad creativ...