Sales lead: Get in touch now to offer ad space & inquire about other agency work.  Opendoor selected Alma as its lead creative and strategic agency. The agency is tasked with creating campaigns targeting 55+.  It already launched its first campaign, "Empty Nest for Sale."  The push is being supported across Meta, TikTok, Nextdoor, and YouTube.  In other news: Opendoor promoted David Corns to CMO in May 2023. Corns joined the company in 2022 as marketing VP. Prior to...

Sales Lead: Mastercard (MC) and Live Nation (LN) recently announced a partnership that will give millions of cardholders access to presale tickets, premium seats & VIP experiences. Through priceless.com, the initiative is currently available in 19 markets across Europe and Asia. No word on whether the initiative will expand into the US, but it's probably worth keeping an eye on. Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance): 2023 YTD spend: ...

Sales lead: Keep an eye on this company because a CMO hire will affect its ad spend & agency roster.  New Belgium Brewing (NBB) promoted Shaun Belongie to CEO. Belongie joined the company in 2018 as marketing VP and was promoted to CMO in 2022.  NBB has already started searching for a new CMO, so we will update you as soon as any news surfaces. We told you about NBB naming Exverus media AOR in March.  Target demographic: Male millennials  Once it names a new CMO, the compa...

Sales lead: Reach out to help this company promote its new zero-sugar products.  Ocean Spray (OS) just launched Ocean Spray Zero Sugar Juice.  It comes in Cranberry and Mixed Berry and is sweetened with stevia.  The drinks are available across the country at grocers and Walmarts.  Target demographic: Gen-Xers & millennials with a Hispanic skew The company will likely: Continue rolling out new BFY products Keep shifting ad dollars from digital channels to TV Seek ag...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Sales lead: Get in touch now to see if there is still time to participate in the PR review or to inquire about other agency work.  Princess Cruises (PC) is searching for a new US PR AOR. The remit includes consumer & corporate communications.  We will be sure to update you as soon as the review is complete.  Target demographic: Gen-Xers & boomers The company will likely: Review other agency relationships Ramp ad spend back up Increase promotional activity once it c...

Sales lead: Reach out to see if this company needs any marketing assistance.  I and love and you (ILY) lost its CMO, Lindsay Rabaut. Rabout is now the CMO of Inception Fertility.  We will be sure to update you if it hires another CMO. In other news: ILY promoted Aubre Tadmori to head of brand in August 2023. Tadmori joined the company in 2018 as category & shopper insights director. She appears to be the company's current top marketer.  Target demographic: Millen...

Sales lead: Contact the new CMO to offer ad space & agency services.  Inception Fertility (IF) appointed Lindsey Rabaut as CMO in November 2023. Rabaut joins from I and love and you, where she held the same title. In her new role, Rabaut is responsible for marketing, communications, PR, and brand awareness.  She is also responsible for IF's top brand, The Prelude Network.  Target demographic: Millennial women The company will likely: Continue increasing digital spend...

Sales lead: Reach out to help this company build brand awareness.  Oova named Markacy AOR in November 2023. The agency will handle B2C and B2B marketing, CRM, creative, retention, and website CX optimization.  Markacy will also revise the company's media mix and customer targeting strategy to increase brand awareness.  In other news:  Oova secured $10.3m in a Series A funding round in June 2023. Spero Ventures led the funding round. Target demographic: Women rangin...