Due Date: December 15, 2023  Scope of Work: Kern Regional Center is looking to expand communication methods via multiple media platforms that can be easily accessed and are compatible with mobile devices. KRC would like to create language-specific videos that are language accessible and culturally responsive to the needs of the diverse communities we serve. These videos are to explain, as an example purchase of service guidelines, Regional Center processes, and content that will benefit th...

  Due Date: January 12, 2024; questions were due by today, November 15, but given the size of the RFP, we wanted to keep you in the loop (plus, we were just alerted to this RFPs existence & the due date is over a month away) Scope of Work: Visit Florida is soliciting proposals from agencies for management of day-to-day public relations operations in the United States. The selected agency would be responsible for successfully executing VISIT FLORIDA’s strategic marketing plan as it relat...

Sales lead: This promotion may lead to spend shifts or agency reviews. Texas Roadhouse (TR) has opted to promote Travis Doster to chief communications officer to fill the CMO vacancy we told you about in August. Doster joined the company in 2006 as senior director of communications and public affairs. He is now responsible for communications, marketing, events, public affairs, government relations, and corporate sustainability.  Target demographic: Gen-X & millennials The co...

Sales lead: Reach out to this company to offer ad space & agency services.  TravisMathew announced it is diversifying its product portfolio beyond golf to become a full lifestyle brand.  In 2024, the company is releasing a refreshed footwear line that will focus on casual wear.  Plus, it is bolstering its women's offering by going from about 50 products to over 200. TravisMathew is also expanding with a plan of opening between seven to 10 stores a year.   Target demographic: ...

Due Date: November 17, 2023 Scope of Work: Creative and media services includes the creation, development, production, and placement of television and radio spots, news articles, in-home mailings, billboards, brochures, and/or general media coverage on specific agency programs, campaigns, and events to include any other creative and media needs of Luzerne-Wyoming Counties Mental Health and Developmental Services and its programs. Contact: Mary Ann Amesbury // MaryAnn.Amesbury@luzernecou...

Sales lead: FS signals it is more committed to marketing by creating this position.  Flock Safety (FS) created a new position by naming Dee Anna McPherson CMO.  McPherson most recently served as CMO of Invoca.  As CMO, McPherson is tasked with product marketing and demand generation. Additional 2023 hires: Jenna Quilalang joined as senior manager of lifecycle marketing in April.  Jessica Barzee joined as senior manager of demand generation in July. Jennifer Gerrietts-...

Sales lead: Contact the new CMO now to offer ad space & agency services.  Proov appointed Michael Park as CMO, effective October 2023. Park most recently served as marketing VP of NOVOS.  He now leads all of Proov's marketing operations. Target demographic: Millennial women  The company will likely: Continue ramping up digital spend Diversify digital ad placement Outsource some marketing duties to agency partners Digital and social insights (digital ad spend, ...

Sales lead: The acquisition may lead to spend shifts and agency reviews. FreshDirect has been acquired by Getir. The financial details have not been released.  Ahold Delhaize purchased FreshDirect in January 2021.  We told you about FreshDirect sponsoring the Yankees in March.  FreshDirect's target demographic: Millennials & Gen-Xers The company will likely: Continue increasing ad spend Try new marketing strategies Review the current agency roster Broadcast ...

Sales lead: Reach out if you can help this brand resonate with younger consumers.  Bomb Pop (BP) has revised its media strategy to focus on social media and gaming to reach younger demographics. It has prioritized channels such as TikTok, Snapchat, and Roblox.  BP also partnered with ad agency GALE on an activation in the Restaurant Tycoon 2 game.  Target demographic: Gen-Z & Gen Alpha The brand will likely: Partner with influencers that are popular among its target de...

Sales lead: Contact the new CMO now for more information about her future plans.  KnowBe4 recently tapped Cindy Zhou as CMO. Zhou brings CMO experience from her time at Level Access, LogRhythm, and most recently SecurityScorecard.  As KnowBe4's CMO, Zhou is tasked with leading global marketing, PR, and sales development strategy. Target demographic: Businesses that need cyber security services The company will likely: Continue increasing digital spend Try additional ...