Scheid Family Wines hires first ever CMO (Score 59)
Nov 15, 2021

Scheid Family Wines (SFW) hired Sylvia Bronson as its first CMO in November 2021. Bronson most recently served as brand marketing director of Constellation Brands, where she lead the launches for Kim Crawford and Robert Mondavi Private Selection. By creating this position, SFW shows a commitment to advertising, so I predict it will start ramping up spend soon. This hire could also lead to agency appointments.  Sellers- No national spend data is available for SFW at this time. I predict the...

B2B Media Opps: Torch taps first CMO after funding round (Score 62)
Nov 15, 2021

Torch named Jim Bell as its seemingly first CMO earlier this year after he served in the same role at Glint for around four years. Both Torch and Glint provide businesses with various helpful programs, so Bell brings expertise from doing similar work. At Torch, Bell will handle all aspects of global marketing, fueling the company's go-to-market engine. Not long after this appointment, Torch also added Sam Zolnor to its team as marketing operations manager. This hire also comes not long ...

Male Gen-Z Opps: Volkswagen establishes partnership with Christian Pulisic as digital spend rapidly increases
Nov 15, 2021

US Men's National Soccer Team player Christian Pulisic just became a brand ambassador for Volkswagen, broadening the company's US Soccer partnership. The deal will run through at least 2022 and will hopefully get Volkswagen in front of a larger audience. I expect new work starring Pulisic to launch sooner rather than later, so keep the company on your radar. Since the beginning of 2021, iSpot reports Volkswagen has allocated roughly $82.5m toward national TV commercials, up 3% from the rou...

SquadLocker hires President amid spend increases (Score 53)
Nov 15, 2021

SquadLocker hired Scott Brazina as president earlier this year. Brazina comes from impact.com, where he served as CMO. In his new role, Brazina will manage strategy, sales, marketing, partnerships, product and customer experience. This hire will affect the company's marketing strategy, so keep an eye on SquadLocker going forward.  According to Pathmatics, SquadLocker earned 16.6m impressions YTD through Facebook ads (52%), desktop display ads (37%) and Instagram ads (11%). It placed the ma...

Campaign Imminent: MetroNet taps creative AOR after tapping new CMO
Nov 15, 2021

Just months after a CMO hire, fiber-optic tech company MetroNet named The Richards Group as AOR to handle creative advertising strategy, digital and social strategy, and all media buying and planning. The agency will also work to refresh MetroNet's whole brand look and feel.  As I briefly mentioned, the company also had a major leadership change recently; in August, Jerry Dow joined as EVP and CMO. Dow was most recently an advisor at Atlas Digital Group and a mentor, advisor and judge at S...

Millennial Media Opps: Cricket launches campaign after hiring CMO (Score 71)
Nov 15, 2021

Wireless provider Cricket recently launched a campaign that animates WWE superstars in stop-motion. Developed by creative AOR Argonaut, the initiative aired on ABC during Dancing With The Stars; three spots rolled out across social media platforms and will expand to TV and OLV. Sellers, contact soon to see what last-minute ad dollars you can secure. According to iSpot, Cricket has spent approximately $39.2m on national TV commercials YTD, down 11% from the approximately $44m it spent withi...

Male Millennial Opps: Rivian raises biggest IPO of the year (Score 74)
Nov 15, 2021

Electric vehicle (EV) company Rivian recently raised around $12b through its IPO, making it the largest IPO of the year. This is at least partially due to the company's partnership with Amazon; Amazon invested capital in Rivian and pre-ordered 100k of its trucks. The IPO gives the company a significantly larger budget, so keep Rivian on your radar. Rivian returned to digital advertising earlier in 2021 for the first time since 2019. Since then, Pathmatics reports the company has spent roug...

Gen-X, Millennial Media Opps: Glassdoor picks up media AOR (Score 52)
Nov 15, 2021

Glassdoor announced its new media AOR is Media Matters Worldwide. The agency will manage the company's omnichannel strategy, communications, analytics and data visualization. I believe this replaces incumbent media agency TWO Nil. We told you about Glassdoor acquiring Fishbowl in September.  According to Pathmatics, Glassdoor earned 10.6m impressions YTD through Facebook ads (55%), desktop display ads (37%), Instagram ads (6%) and mobile display ads (1%). It placed the majority (64%) of th...

Accounts on the Move Recap: Week of November 8
Nov 15, 2021

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  Please save this page if you would like to return to it quickly. It can also be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  Access the list of account shifts from this week here. As ever, you can se...

Decision Makers on the Move Recap: Week of November 8
Nov 15, 2021

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  Please save this post if you would like to return to it quickly via mobile or d...