Sales lead: Contact the new CMO for more details about his future plans. Nasuni hired Asim Zaheer as CMO, effective October 2023. Zaheer most recently served as CMO of Glassbox.  He is tasked with leading go-to-market strategy and growth.  Target demographic: Businesses that need cloud storage The company will likely: Keep increasing digital spend Try new ad channels Build out the agency roster Digital and social insights (digital ad spend, effectiveness, impr...

Sales Lead: Afia, a company that makes Mediterranean food, recently established a new manufacturing facility and headquarters in expanded to Taylor, TX. The company will likely start bolstering advertising efforts once it ramps up manufacturing enough. Afia also landed a $3m Series A funding round earlier this year. The funding went toward starting to scale the company's core product line and opening a new manufacturing facility and headquarters; it may also end up going toward ramp...

Sales Lead: Smartsheet just launched a campaign designed to show how it supports change for organizations. Made by creative AOR SS+K and media agency partner Noble People, the campaign rolled out across digital, broadcast, and regional OOH work. The OOH installments kicked off in Seattle and Chicago for now, and it will probably expand into additional markets within the coming months. The company will likely: Continue ramping up ad efforts Keep increasing natio...

Sales lead: Reach out now to offer ad space ahead of the campaign.  Harmless Harvest (HH) appointed Mekanism as its first integrated AOR. The agency is tasked with creating a brand awareness campaign.  Madwell was previously the company's creative AOR.  Target demographic: Gen-Zers & millennials The company will likely: Keep increasing digital spend Invest in additional ad channels Partner with influencers Digital and social insights (digital ad spend, effecti...

Sales lead: This will impact the company's creative strategy & may lead to additional agency changes.  Hyatt picked up VMLY&R as its global lead creative agency in October 2023. The agency is tasked with helping the company reach a more diverse audience. This does not affect World of Hyatt's relationship with Ogilvy.   Target demographic: Gen-X & millennials  The company will likely: Continue increasing digital spend Launch an ad campaign/release fresh creative work ...

Sales lead: This hire may lead to spend shifts or agency appointments.  Mixhers hired Britnee Nuehring as CMO in August 2023. Nuehring joins from Crumbl Cookies, where she served as CCO. She now leads all of Mixhers' marketing initiatives. Target demographic: Gen-X & millennial women The company will likely: Continue ramping up digital spend Diversify digital ad placement Seek agency assistance Digital and social insights (digital ad spend, effectiveness, impr...

Sales lead: Get in touch if you can help this brand relaunch.  Toys "R" Us (TRU) is launching a comeback plan after it went bankrupt and closed all of its US stores in 2021. TRU plans to open 24 new locations in 2024. It will also open smaller stores in airports and on cruise ships.  Target demographic: Millennial parents The company will likely: Significantly increase ad spend Ramp up promotional activity  Seek agency assistance Digital and social insights (d...

Media Sales Lead: Blue Moon (BM) will release new packaging in February 2024. It is also changing the name of Blue Moon LightSky to Blue Moon Light. BM's primary goal is to unify all of its products and make them stand out better on shelves. BM is also releasing its first non-alcoholic beer in December 2023. The brand is promoting these initiatives with a campaign called "Made Brighter, " which will be supported through TV, OOH, and retail partnerships.  Key Lead Takeaways: Start reaching ...

  Due Date: November 17, 2023; questions due October 13 Scope of Work: The purpose of this RFP is to identify the appropriate travel marketing and public relations firm (Representation Firm) to represent Brand USA’s interests in Mexico. Brand USA will consider either an integrated travel marketing and public relations firm or separate agencies to represent the travel trade and public relations. Contact: rfpadmin@thebrandusa.com RFP Link

Sales Lead: In August, Kids & Company (K&C) selected Bernstein-Rein as its first-ever US visual identity and brand AOR, concluding a review. The company will likely: Launch a US campaign soon Shift strategy Ramp up US ad spend Seek additional new agency partners Target demographic:  Gen-X parents Additional spending insights: Digital display insights (digital display ad spend and placement) YTD spend: K&C hasn't utilized digital ad...