Sales lead: This will affect the company's marketing strategy & could lead to additional reviews.  BMW named Omnicom media AOR, effective January 2024. This includes the BMW brand, Mini, and Motorrad. UM is the incumbent media AOR. This completes a portion of the review we told you about in January.  BMW is still in the process of choosing a new creative & social agency.  Target demographic: Affluent male millennials & Gen-Xers The company will likely: Revise media...

Sales lead: This will affect the company's media strategy & may lead to additional agency reviews.  Kimberly-Clark (KC) named Publicis its media AOR in October 2023. The agency created a bespoke team named K-C One that will receive assistance from Epsilon, Spark Foundry, and Profitero.  Publicis does not take over until January 2024.  This replaces incumbent shop Mindshare.  Target demographic: Gen-X & millennial women/moms The company will likely: Revise media strat...

Sales lead: Get in touch if you can help this company build brand awareness.  Five Iron Golf (FIG) appointed Jed Lewis as, I believe, its first CMO in August 2023. Lewis most recently served as CMO of Silvertree. He is now responsible for all marketing operations. Target demographic: Male millennials & Gen-Zers The company will likely: Outsource some marketing duties to agency partners Keep increasing ad spend Try new ad channels Digital and social insights (d...

Sales lead: This hire may lead to spend shifts & agency appointments.  Nintex named Mini Peiris CMO in October 2023. Peiris most recently served as CMO of Doma. In her new role, she is tasked with leading demand generation, building awareness, and overseeing customer/partner engagement.  Target demographic: Businesses that need process automation services The company will likely: Keep increasing ad spend Diversify ad placement Outsource some marketing duties to age...

Sales lead: Get in touch with the new DMs for more information about their future plans.  Care.com created two new positions by naming John Buchanan CMO and Naaz Nichols CXO. Buchanan most recently served as LegalZoom's CMO. He is now responsible for all global marketing initiatives.  Nichols joins from HBO, where she served as SVP of retention & editorial. She will lead global customer operations.  Target demographic: Millennial parents The company will likely: Co...

Sales lead: Reach out now to offer ad space & agency assistance.  Mercury Financial (MF) hired Colin McCracken as CMO, effective August 2023. McCracken most recently served as CMO of Snap Finance.  He is now responsible for building brand awareness and all other marketing duties. Target demographic: Millennials The company will likely: Significantly increase ad spend Diversify digital ad placement Seek agency assistance Digital and social insights (digital ad ...

Sales Lead: Get in touch now to score some of these extra campaign ad dollars.  Ore-Ida just kicked off "Deliciously Predictable," the brand's first campaign since 2018. The brand also announced it will roll out revamped packaging and new logos in 2024.  It will be supported across social, digital, CTV, YouTube, and OOH.  Target demographic: Gen-X & millennial parents The brand will likely: Significantly increase ad spend Ramp up promotional activity Seek new agenc...

Sales lead: This could lead to spend shifts & agency reviews, so keep an eye on this company.  Blue Apron (BA) has been acquired by Wonder Group. The deal is reportedly worth $103M and will close in Q4. BA will continue its normal operations and its products will remain the same. Target demographic: Millennial moms The company will likely: Ramp ad spend back up Try new marketing strategies Review the current agency roster/seek additional assistance Broadcast i...

Sales lead: The acquisition may lead spend shits & agency appointments.  Sahale Snacks has been acquired by Second Nature Brands. The company purchased Sahale from J.M. Smucker for a reported $34m.  The transactions includes all of Sahale's trademarks, a manufacturing facility, and about 100 employees.  Target demographic: Gen-X & millennials The brand will likely: Seek agency partners Ramp ad spend back up Try new ad channels Digital and social insights (digi...

Sales lead: Get in touch if you can help this company appeal to Gen-Zers.  Fruit of the Loom (FL) brought back the "Fruit People" for a new TikTok content series. The "Fruit Guys" originally appeared in FL's TV ads in the 1970s, but the company changed the name to be gender inclusive.  The videos roll out on Instagram Reels later on. This is part of the company's strategy to reach Gen-Z on social media. Target demographic: Gen-Z The company will likely:  Ramp up digi...