12 Tips for Your Sales Outreach

1. Keep It Short and Sweet Prospects are busy, so respect their time. Get straight to the point with concise, valuable content. For example, instead of saying, “Our platform provides in-depth insights and features to enhance your workflow,” try: “Save time with daily leads, giving you the advantage of being the first to act.”Takeaway: Focus on what they gain from using your solution, not just the features.
2. Promote Benefits, Not Just Features Prospects care about how your product solves their problems. Focus on its value. For example, instead of listing features like “Account Risk Index,” say, “Our Account Risk Index highlights at-risk accounts so you can proactively pitch solutions before the competition.”Takeaway: Show them how your platform or service makes their life easier, saves time, or improves results. Whether that be with video, blog posts, etc.
3. Regularly Send Valuable Content Keeping prospects engaged means delivering consistent, helpful information. Send content that adds value, whether it’s educational or tailored to their needs.
   1. Ideas for Content:
      1. Blog posts on industry trends
      2. Whitepapers
      3. Testimonials (That can be content!)
      4. Articles from industry leaders like AdAge or The Drum

   Takeaway: Consistent, value-driven content keeps your prospects thinking about you when they’re ready to buy.

4. Avoid Instant Calendar Links—Suggest a Time Don’t immediately drop a calendar link. Instead, suggest a specific time first. Prospects are more likely to respond to a specific time than to search for one themselves. Example: “I’d love to walk you through how our platform can help you. How does Wednesday at 2 PM or Thursday at 10 AM sound?”Takeaway: Make it easy for them to say “yes” by offering concrete options. Only use a calendar link if they ask for one.
5. Ask Detailed Questions: Asking specific, relevant questions can guide the conversation in your favor. Dig deeper to get valuable insights and tailor your pitch to what matters most to them.
   1. 1. Examples
         1. “What industries are you most interested in?”
         2. “What’s your ideal marketing budget or media investment level?”
         3. “Are there any specific challenges you’re facing right now?”

    Takeaway: Show that you’re not just selling but that you want to solve their problems. This builds trust and fosters conversation.

6. Utilize AI to Enhance Your Emails Use tools like Gemini or ChatGPT to refine your emails, shorten your messages, and brainstorm better subject lines. Example: Before: “We have a platform that tracks over 10,000 brands and agencies and provides valuable insights.” After: “Track 10,000+ brands and get the insights you need to win.”Takeaway: AI can help you create sharper, more compelling emails in less time. Don’t hesitate to leverage it.
7. Make Your Subject Lines Stand Out The subject line is your first (and sometimes only) chance to get their attention. Make it count! Example: “Don’t Miss Out on 3X More Leads” vs. “Increase Leads Today.”Takeaway: Use dynamic, exciting language that grabs attention right away.
8. Send Testimonials and Case Studies Regularly When prospects see real success stories, they’re more likely to trust your product. Example: “Check out how [Company X] increased sales by 40% using our daily leads feature.”Takeaway: Let your satisfied customers speak for you. Use their stories to prove your product’s value.
9. Use Personality Insights for Outreach – I know, I know. Seems like a perfect plug, but I mean it when I say we use this tool often and it’s incredible. Tools that analyze personality traits (Like Winmo’s Personality Insights!) can help you customize your outreach to fit the prospect’s communication style. Whether they prefer detailed facts or quick summaries, tailor your emails accordingly. Example: For an analytical prospect: “Here’s how our platform provides the data-driven insights your team needs to stay ahead of the competition.”Takeaway: Personalization isn’t just a trend—it’s a game changer in emails!
10. Be Clear With Your CTA – Make sure your call-to-action (CTA) is easy to understand and act on. Offering them a few available times can make scheduling a demo seamless. Example: “I’m free for a quick call next Tuesday at 10 AM or Thursday at 3 PM. Let me know what works best for you!”Takeaway: A clear CTA drives action. Don’t make your prospect guess what to do next.
11. Use Compelling Language – Your emails should be engaging and impactful. Use clear, confident language that draws the reader in, while avoiding overly technical jargon. Example: “Our platform gives you a direct path to your next high-value client, ensuring you never miss a key opportunity.”Takeaway: Make your emails interesting and relatable, but keep the language professional and to the point.
12. Persistence Pays Off – Don’t be discouraged by silence. In today’s B2B marketing landscape, it often takes 14+ touchpoints to get a response.Takeaway: Keep going. Follow up with valuable content, personalized insights, and clear next steps to increase your chances of a reply.

Stay consistent, keep your messaging clear, and always focus on how your solution benefits the prospect. With these tips, you’ll be able to craft effective emails that drive engagement and close more deals. Happy selling!