25 New Business Statistics to Kick Off 2025

January 2, 2025

There seems to be a constant battle between “old school” methods and modern agility and adaptability in the sales world. True success lies somewhere in the middle. In 2o25, successful sales professionals need the skills to develop cold calling and social selling strategies, among others. We’ve compiled a list of 25 new business statistics for the new year to show managers and their teams exactly which old-school systems still work — and the current research and trends to guide strategies.

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Whenever we think we have a handle on our new business strategies, a long successful tactic burns out and is replaced by a new theory. And that doesn’t have to be a bad thing. As industry pros, we should constantly adapt our approach to prospects to reach more contacts and close more deals. If there were any stats to prove the importance of adaption, it would be that only 17% of reps believe that they’re pushy compared to 50% of prospects. Or that only 3% of buyers trust the reps they are talking to.

Luckily, not all new business data is such a bummer. It’s essential to identify the following statistics to understand further your prospects and how to close more deals.

25 New Business Statistics to Kick Off 2025

  1. Emails with personalized subject lines are 26% more likely to be opened, and personalized content delivers 6x higher transaction rates. (Experian)
  2. 96% of prospects research before speaking with a human sales rep. HubSpot
  3. Referral leads have a 30% higher conversion rate than any other channel. Invesp
  4. High-performing sales teams use nearly three times the amount of sales technology than underperforming teams. Spring CM
  5. Research shows that 35% to 50% of sales go to the vendor that responds first. InsideSales.com
  6. The average lifetime value of a referred customer is 16% higher than a non-referred customer’s. UPenn
  7. Nine in 10 companies use more than two lead enrichment tools to learn more about prospects. Gartner
  8. 92% of sales pros give up after the fourth call, but 80% of prospects say no four times before they say yes. MarketingDonut
  9. Posts with videos can generate engagement rates of 50% or more. Databox
  10. 70% of B2B decision makers are open to making new, self-serve, or remote purchases over $50,000. 27% say they’d spend more than $500,000. McKinsey & Company
  11. 71% of prospects prefer solo research instead of talking to someone. HubSpot
  12. Want to hit your quota faster? Social sellers hit their quotas 66% more often than those who don’t use social media. Sales Benchmark Index
  13. The phone is the most important tool for sales, according to 41% of sales reps. Sales Insights Lab
  14. 58% of salespeople ask for fewer than one referral monthly, while 40% rarely ask. Sales Insights Lab
  15. 73% of executives prefer to work with sales professionals referred by someone they know. IDC
  16. The lifetime value of referred customers is 16% higher than that of non-referred customers. Wharton School of Business
  17. B2B customers have become desensitized to words such as “reports,” “forecasts,” and “intelligence.” Adestra
  18. Follow-up emails often get a better response rate than the initial email. One study saw a 30% response rate to the first email and 14% to the 4th. Even the 10th email in the sequence got a 7% response rate. Yesware
  19. An analysis of more than 2,200 American companies found those who attempted to reach leads within an hour were nearly seven times likelier to have meaningful conversations with decision-makers than those who waited even sixty minutes. Harvard Business Review
  20. Acquiring a new customer costs five to 25 times more than keeping an existing customer. Harvard Business Review
  21. Using the word “discount” decreases the odds of successfully closing a sale by 17%. Gong
  22. Salespeople spend 66% of their day on administrative tasks. Hubspot
  23. B2B customers use 10 different channels during their decision-making process. McKinsey & Company
  24. 48% of sales reps say that competing against low-price competitors is the biggest obstacle to closing the deal. Richardson
  25. 53% of marketers reported that inbound marketing gave a higher ROI, while only 16% reported that outbound did. Hubspot

If you liked this blog post, check out:

  1. Future Forward: Top Business Predictions for 2025
  2. Updated Dec 2024: Prospecting Media Agencies? Here’s What You Need to Know
  3. 6 Freshly Funded Brands to Watch in Q4 2024

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