Ad Sales
Updated: The 13 Biggest Myths About Sales Prospecting
Still holding onto the idea that all prospects are the same or that cold calling is a thing of the...
There are many factors to consider when choosing a sales intelligence platform, such as data accuracy, features, pricing, and integrations. Because both Winmo and 6Sense are vastly different and serve different purposes, the comparison below illustrates feedback directly from Winmo users.
1. Contact Quantity vs. Quality
6Sense has a massive database of over 370 million buyer profiles, however, many reviewers have brought up the lack of accurate or up-to-date information. This is a common challenge with large databases, as it can be difficult to maintain the integrity of the data.
However, if you’re looking for relevant and accurate data on brands, agencies, advertisers, media spend, and more- look no further than Winmo. Our US-based researcher team meticulously validates contact details every 60 days, ensuring the highest email deliverability rates. The result? Winmo users spend less time finding the right contact information and more time landing in the right inboxes.
BONUS: Winmo’s US research team is at your disposal! If you can’t find a contact or brand in Winmo, our US research team will find it within 48 hours.
2. Agency & Brand Relationships
Understanding the nature of a brand’s agency relationships is as crucial as understanding the right person to reach out to. Many sales intelligence platforms overlook this fact. 6Sense only provides company and contact information, clouding your full perspective on brand and agency marketing landscapes.
Winmo, by contrast, boasts a 100% verified brand/agency relationship database, connecting the dots between complex company-brand-agency relationships with ease.
3. Timing & Forecasting
Another important factor to consider is timeliness: who to contact and when to reach out.
6Sense boasts its AI-powered predictive technology and will indicate where they believe your accounts are in the buying process. They will then signal if your leads are hot, warm, or cold based on their engagement with your website.
Winmo also has in-depth forecasting and intent tools to ensure you outpace your competition.
- WinmoEdge – Receive timely and exclusive insights on industry trends, agency acquisitions, talent movements, and spending shifts in Winmo’s in-house publication.
- Intent Signals by Bombora – Who’s in the market for your tech? Winmo Intent Insights, powered by Bombora, tells you exactly which brands or agencies are researching your services.
- Winmo Reveal | Website Visitor Detection: Uncover the individuals visiting your website in real time, allowing you to capitalize on immediate opportunities with high-intent leads.
4. Ease of Use
Sales intelligence platforms should streamline your prospecting process, not hinder it. Winmo’s intuitive search and personalized alerts deliver valuable opportunities and leads directly to your inbox. Its user-friendly interface empowers users to harness the platform’s full capabilities at first use.
In contrast, 6Sense users often report frustration with the platform’s complexity, describing it as “overwhelming,” “time-consuming,” and “daunting.”
5. Insight + Integrations:
Sales intelligence platforms make it easier than ever for you to work less and sell more. As 6Sense’s integrations manage your data with enrichment and APIs, Winmo’s integrations manage your pipeline with resources that help you close leads faster.
Winmo’s powerful integrations unlock a world of insights, enabling you to connect with qualified prospects faster than ever before. From revealing personality traits to uncovering digital ad strategies, Winmo provides the critical intel you need to close more deals with:
- Emerging opportunities – From new CMOs to companies that just got new funding, our prospecting publication, WinmoEdge, spots opportunities on the horizon and serves them to your inbox so you can be first to early-stage opportunities.
- AdBeat – Connect your favorite ad placements to brands, networks, and publishers in seconds.
- CRM Integration – Seamlessly import your prospect list from Winmo directly into Salesforce, Hubspot, or Dynamics in two clicks, saving you hours of manual data entry.
- CTV, Linear, and OTT Insights – Uncover a brand’s trailing 12-month spend across latest TV airings including top networks and shows, plus spend across 90+ streaming platforms.
- Podcast Insights – See which brands are spending on podcasts, plus which shows they’re airing and how they stack up against their competitive set.
- Personality Insights– Score eerily accurate personality insights on decision-makers to improve response rates with DOs, DONTs, and preferred language.
- SEM Spend Insights – Get detailed spending across media formats like OOH, Broadcast, Print, Radio, Digital, Video, Google Ads (PPC), Hispanic media, and more.
Conclusion
Winmo helps your sales team thrive in today’s dynamic B2B environment by prioritizing verified contacts, providing deep agency and brand insights, and providing actionable sales leads daily.
Sales teams at both large and small corporations can find value in Winmo or 6Sense. If you’re interested in trying Winmo out for yourself, request a free demo (no strings attached).
