ZoomInfo vs. Winmo Competitive Analysis

Having the appropriate sales enablement tools in your tech stack is vital to winning new business. Winmo and ZoomInfo are champions at helping sales teams reach key decision-makers at relevant companies. Although these two platforms share some similarities, their approaches differ significantly.

To help you choose between the two, we will analyze four critical areas of comparison: (1) number vs. quality of contacts, (2) proactive vs. reactive prospecting, (3) agency/brand relationship data, and (4) industry-leading integrations.

1. Number of Contacts 

If the quantity of data is your only benchmark when deciding, ZoomInfo has Winmo beat. ZoomInfo boasts ~100M B2B professionals and ~15M companies.  

While a large database is valuable for certain use cases, it makes it difficult to maintain the integrity of the data. ZoomInfo utilizes patented technology to gather data. That information is then put through an automated system of checks and balances and third-party verification tools.

Unlike competitors, Winmo’s data is verified every 60 days by US-based researchers (not bots), ensuring clients have the most up-to-date information possible. With a more targeted data focus, it’s much easier to surface reliable and accurate data, with complete details like direct dials and email addresses.

In summary –  ZoomInfo might be the best option if you’re prioritizing contact quantity. But for those who value the quality of data for the advertising and media industry, Winmo provides a better ROI.

2. Proactive Prospecting

Knowing who to contact when prospecting is vitally important, and typically the first problem customers want to solve. But, knowing when and why to reach out to a company is just as important and can often make your pitch stand out from the rest. 

In addition to detailed contact information, which both platforms provide, Winmo surfaces critical prospecting triggers through: 

• WinmoEdge – Stay informed about relevant industry news like agency appointments, decision-maker hires, subtle spending shifts, and budget reallocation.
• Intent Signals by Bombora – Understand what marketing verticals brands and agencies are in the market for. 
• Winmo Reveal – Immediately discover contact information for high-intent leads with person-level website visitor detection.
• Advanced Search – Target brands entering their planning periods, buying periods, and campaign planning windows with one click.

3. Agency/Brand Relationship Data 

Understanding the intricate web of brands, agencies, and decision-makers is crucial when targeting national advertisers. Winmo’s 100% verified brand-agency relationship database gives you a competitive edge.

Unlike ZoomInfo, which lacks this vital information, Winmo provides a comprehensive view of advertiser challenges, enabling you to connect the dots and tailor your outreach effectively.

4. Industry-Leading Integrations

Sales resources empower you to spend less time closing more deals. ZoomInfo’s integrations help you manage your data with enrichment and API options. 

Winmo includes key integrations that fit into your daily workflow, helping you manage your pipeline with resources that quickly move leads to close:

• CRM Integration – Export verified data in 2 clicks into Salesforce, Hubspot, or Microsoft Dynamics
• CTV Insights – Discover which platforms advertisers spend on, spanning 90+ streaming platforms like Apple TV, Roku TV, Amazon Prime, and more!
• Sponsorship Insights – Break down a brand’s sports partners and current sponsorship activations.
• Podcast Insights – See which brands are spending on podcasts, which shows they’re airing, and how they stack up against their competitive set.
• Personality Insights– Score eerily accurate personality insights on decision-makers to improve response rates with DOs, DONTs, and preferred language.
• SEM Spend Insights – Get detailed spending across media formats like OOH, Broadcast, Print, Radio, Digital, Video, and Digital Search.
• Social Spend – Uncover top advertisers across TikTok, Instagram, Facebook, Twitter, & OLV; plus, discover what platforms are dominating the mix.
• Target Demographics – Qualify targets and perfect your pitch based on how a brand’s target audience breaks down by gender, age, ethnicity, household income, etc.

As for ZoomInfo, integrations include: 

• Outlook Connector – Optimize your outreach efforts without interrupting your existing workflow. Gain valuable insight into key contacts and companies, right from your inbox. 
• ReachOut Chrome Extension – Get direct phone numbers and email addresses while viewing LinkedIn profiles, or leads, accounts, and contacts in Salesforce. 
• Salesforce Suite – Reach leads faster with the most accurate contact information within the preferred Salesforce workflow.
• Marketo Form Complete – Seamlessly fill in important demographic and firmographic information into your web forms, without ever asking for it.

In Conclusion 

Sales teams at large and small corporations find value in both Winmo and ZoomInfo – and in some unique instances, use both in tandem.

ZoomInfo is widely recognized for sourcing vast amounts of data across various industries and is considered the largest B2B database. Therefore, comparing ZoomInfo to Winmo is akin to comparing apples to oranges. Winmo’s sales intelligence is deep and targeted, focusing primarily on the media and advertising industry. As a result, Winmo provides comprehensive and unparalleled intelligence across national advertisers in the US and UK markets.

The depth of information required for prospecting will largely determine which technology is most appropriate for your sales organization.

The best way to evaluate any SaaS tool is to try it before you buy! To see if Winmo is the right fit for you, request a demo today.