Chris Perkins
Managing Director, Bernstein-Reid
Adrienne Marcino
Account Supervisor, Terri & Sandy
Jonathan Palker
Business Development Executive, Stylus
Doug Schirle
Director Sales Strategy, Prohaska Consulting
Patrick Sharpton
Senior Marketing Manager, MSpark
Win new accounts without relying on referrals or RFPs
Sales intelligence and lead generation for agencies that want to land the big fish.
It’s tough landing new business for your agency when you’re busy servicing a huge client – but what if the client leaves? Then you’re left scrambling for whatever prospects you can find. When you finally win a new client, you are too busy for new business again, and the cycle continues…
To sustain and grow your agency, you need to break this cycle and become more consistent about lead generation and driving sales opportunities. Waiting for the next referral or RFP isn’t enough. That’s why agencies of all disciplines and sizes use our new business prospecting tool to take control of their lead generation – and win more clients. Voted the #1 most essential new business tool by agencies, Winmo points you to the right brands at the right time (when they’re hiring agencies like yours!).
Identify decision-makers and target opportunities
Find the people making marketing decisions at thousands of brands, so your agency can pursue clients that fit your expertise. Search for brands like your existing clients or target entirely new verticals. Get picky about the work you take on and go after accounts that excite your team and elevate your portfolio.
Connect with your ideal buyer
Use Winmo to connect with: Chief Marketing Officers, Chief Brand Officers, VPs of Marketing, Marketing Strategy Directors, Digital Marketing Managers, PR, and Corporate Communications Teams, Experiential and Events Contacts, Brand Managers, Social Media Executives, Multicultural Marketing Managers, Producers, Creative Directors and more…
Beat other agencies to the pitch
Be the first to hear about new business opportunities with WinmoEdge, the industry’s first sales intelligence predictor. With a track record of predicting new business opportunities 3-18 months in advance, WinmoEdge translates industry shifts like new hires, spending increases, and other indicators into quick reads you can act on. Get a daily rundown of potential agency new business opportunities and who to contact, so you can quickly start a meaningful conversation. It’s a heck of a lot better than cold calling.
Win big accounts (even if you’re a small agency)
The landscape has changed – big brands are turning to smaller, more specialized agencies. There’s work to be had at even the biggest brands if you can connect with the right person at the right time. Winmo gives you an unfair advantage, helping you make inroads with major brands so you can take your client roster to the next level. Plus, landing one new client pays for the investment in Winmo many times over.
Create your new business dream team
With a dedicated new business development team member, it only takes a second to quickly search thousands of national brands and find the prospects that best fit your agency. Filter by annual revenue, media spend by channel, industry, and more. Couple that with our personality insights to know exactly how to make a successful first impression with key decision-makers. Consider Winmo your secret weapon to keeping your new business pipeline filled with quality opportunities so you can get back to doing what you do best – building relationships! Don’t have a business development leader in place? You can outsource to Winmo’s sister company, Catapult.
Key resources for agencies
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Ready to elevate your new business career?
Kent was looking to connect with a Coca-Cola marketing director and Winmo gave him advice on how to communicate with that contact to yield the highest rate of success. See how we helped him.
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