Tag Archive for: advertising sales

TV Ad Buy and Airing Intel Now in Winmo

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Winmo has teamed up with real-time TV ad measurement leader iSpot.tv to give users of its sales intelligence platform a valuable tool for winning ad revenue. The new integration, available to customers of Winmo’s top-tier subscription plans, brings a selection of TV ad metrics from iSpot.tv into the Winmo platform, breaking down broadcast media budgets alongside the decision-makers who spend them. Likewise, Winmo integrated its sales intelligence into the dashboard of iSpot.tv, allowing iSpot customers to get contact information when utilizing its advertising analytics platform.

The Technology

iSpot.tv’s proprietary TV ad measurement technologies provide disruptive brands and TV networks with a comprehensive view of advertising activity across linear, time shifted, OTT and on-demand TV environments. The company measures impressions, attention to creatives and connects ad exposures to business outcomes. While the company is largely known as the leading measurement platform for brands and networks, the Winmo integration builds on the data’s inherent value to sellers as well.

“Our goal is to provide publishers, networks and agencies breakthrough transparency into TV ad intelligence as a part of a complete picture of an advertiser,” said Dave Currie, CEO of Winmo’s parent company, List Partners LLC. “This brings key ad metrics from iSpot.tv into Winmo’s advertiser profiles, as well as enhanced lead-targeting that empowers our customers to win and retain more ad business.”

The Integration

Initially present on over 1,600 advertiser profiles in Winmo, the iSpot.tv ad metrics integration allows users to jump directly from a brand’s contacts and agency relationships to its TV creative, airings, top networks and top TV shows, offering a 360-degree view of how budgets are being spent.

Enhanced Search: Media by Network Filter

In addition to viewing the TV ad metrics directly on advertiser profiles, Winmo is beta testing search functionality that narrows down advertisers by network, based on a window of airing data from iSpot.tv.

Users can leverage the new Media by Network search filter to hone in on brands whose ads have appeared on specific media properties, making the integration a valuable tool for identifying targets spending with competing networks.

Search TV Networks

The result is a seamless experience where ad sellers can find leads, qualify opportunities, and then, using the proprietary business intelligence Winmo is known for, identify the exact brand and agency buyers making purchase decisions to close more deals.

About Winmo

Winmo’s advertiser and agency database tracks decision-makers who control $100 billion in marketing spend each year, allowing sellers to build lists, open doors, and close deals faster than ever before. In addition to up-to-date contact details, Winmo’s award-winning sales intelligence platform boasts trigger-based opportunity alerts, integrated ad spend and buying behavior – all designed to help sellers reach the right contacts on the right accounts at the right time. For more information or to request a free trial, visit winmo.com.

About iSpot.tv

iSpot is a TV advertising measurement company that brings transparency, digital-like precision, and control to disruptive brands. The real-time platform empowers marketers with a complete view of advertising impressions, engagement, attention conversion across all forms of TV, and connects those analytics to business outcomes. To learn more, visit www.ispot.tv.

Advantage You: How to Baseline Business Intelligence Tools

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Serving up leads and sales is easy with the right sales intelligence. Knowing what you want in a platform, however, can prove to be a bit more challenging (think trying to take down Serena Williams or Andy Murray: Not an easy task!). We thought we’d break it down a bit, giving you the top four tips for finding your must-have sales resource.

Human-verified data

While a machine can serve you tennis balls to help up your game, one thing technology can’t do accurately is verify data for prospecting. The people checking the data in your business intelligence solution should understand how you’re going to use the information to ensure the data they gather is up to date and useful. Some providers data-scrape websites or social media communities for contact information. But if there’s no verification by actual humans, then the contact information you get could be out of date, inaccurate, or just wrong. Like strawberries and sour cream, or cucumber sandwiches in principle.

Relationship mapping

The ideal business database contact platform needs to break down the who’s who for you in a way that’s accurate, valuable, and easy to understand. You shouldn’t have to guess which agency and marketing contact is working with which brand. Bigger corporations often have multiple marketing divisions, each dealing with individual brands. Sometimes getting the contact information for the CMO of Nissan UK will be less helpful than getting the contact information for the SVP of marketing for the Nissan Micra team. Unless you’re looking for a conversation that ends with “you cannot be serious,” let your sales intelligence platform serve up something you can smash.

Custom filters

Blindly swinging your racquet trying to hit the ball will almost always result in failure. Whether you’re looking for organizations to prospect or waiting to return service, focus and concentration will always get better results. Your sales intelligence platform should allow you to focus on the information you need and cancel out the noise. You don’t want to work with every High Street clothing retailer, so a function that helps you filter media spend or agency specialities allows you to identify your top prospects with one smooth hit. If you can’t narrow down your prospects in the platform, you’re going to end up spending time filtering them manually, and if you’re going to do that you might as well go ahead and make your Pimm’s with 7-Up.

Integrations

While your sales intelligence platform may be the main event, it’s no secret that your sales team uses a variety of resources to perform at their peak. The business database platform you choose should integrate with other information sources, such as LinkedIn to uncover potential connections, and provide CRM integration to help you import and develop leads and prospects. If you work with advertisers, or creative agencies that develop content, look for integrations that give you a firsthand view of potential agencies’ creative work through platforms like AdForum. When resources like Nielsen are connected as well, you can expect to have easy-to-find information on media spending by channel, giving you the advantage over your competition.

Request a trial and hit the ground running.

Your new resource is sure to be an ace!