Tag Archive for: advertising week

#AWNewYork24 Happy Hours

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Advertising Week 2024 is kicking off October 7 hosting A-list celebrities and industry luminaries alike in Penn District. While you’ve likely already secured your spot for some of the 500+ can’t-miss sessions (like “Pitching to Win vs. Solving the Problem” moderated by Winmo’s very own CMO, Marilyn Mead Brutoco), have you planned your after-conference evenings?

No need to fret! Winmo has curated a list of must-attend happy hours to keep the excitement going. Whether you’re looking to network, indulge in craft cocktails, or explore unique venues and views, we’ve got you covered.

Grab your calendar and start planning your Advertising Week adventure today.

Monday, October 7

OpenAP Happy Hour

Kickstart the first day of Advertising Week 2024 by soaking up the Manhattan Skyline (and your drink of choice) while networking with thought leaders across the video ecosystem. Spots are limited – RSVP today!

Details: 5:00 – 8:00 PM EDT | Dear Irving on Hudson | 310 West 40th Street – The Sunset Room on the 40th Floor of the Aliz Hotel, New York, NY 10018

RSVP Here

 

Ad Week Happy Hour, hosted by Mobile Dev Memo

Kick off Advertising Week 2024 with a night of networking and camaraderie amongst digital advertising professionals. Join Mobile Dev Memo at Fiddlesticks Pub in Greenwich Village for drinks and conversation.

Details: 6:00 – 8:00 PM EDT | Fiddlesticks Pub | 56 Greenwich Avenue New York, NY 10011

RSVP Here

 

The After Party, hosted by Adtech God, Marketecture, and Aperiam

Step back in time to a bygone era when you attend the “Golden Age of Madison Avenue” hosted by some of adtech’s biggest names. Enjoy heavy appetizers, live music, classic cocktails, and more. RSVP now as spots are limited!

Details: 8:00 PM EDT | 4th Floor Virgin Hotel | 1227 Broadway, New York, NY 10001

RSVP to Join the Waitlist

 

Sigma Software Group AdTech Poker Night, presented by Sigma Software

Sigma is hosting an exclusive event on the first night of Advertising Week. While poker tables have already reached maximum capacity, we would still encourage you to request an invite to take advantage of the DJ, food, and the chance to connect with peers in the adtech space. 

Details: 7:00 PM EDT – Late | Part of Advertising Week NYC 2024

Request an Invite

 

Martini Monday, hosted by Basis Technologies 

Advertising Week Gold Partner, Basis Technologies, is inviting all AWNY badge holders to escape from the chaos at the “Basis Oasis”. Take a break any (or every) day throughout the week from 2-5, starting with Martini Monday!

Details: 2:00-5:00 PM EDT | The Penn District | W 33rd St, New York, NY 10119

Add to Your AWNY Schedule

 

Tuesday, October 8

LiveRamp Happy Hour

Wrap up your second day of AWNY with stunning views and great company. Join San Francisco-based SaaS company, LiveRamp, for a rooftop happy hour. Network with peers, enjoy delicious drinks, and take in the breathtaking views of the city.

Details: 5:30 – 8:00 PM EDT | Rooftop at The Royalton Park Avenue Hotel | 420 Park Ave S, New York, NY 10016

RSVP Here

 

2024 Advertising Week Networking Event, hosted by Acxiom

Savor the flavors of New York City and connect with industry peers at Acxiom’s exclusive happy hour. Indulge in gourmet hors d’oeuvres, specialty cocktails, and stunning views of the city at Nubeluz by José Andrés.

Details: 5:00 – 8:00 PM EDT | Nubeluz atop The Ritz-Carlton New York, NoMad | 25 West 28th Street, New York, NY 10001

Register Here

 

Creativ Insights Launch Party 

Join Creativ’s executive team at their can’t-miss launch party! Celebrate the second day of Advertising Week with a night of networking, entertainment, and unforgettable experiences.

Details: 5:30-7:30 PM EDT | Parlour Room | 70 W 36th St. New York, NY 10018

Get on the List

 

Empire State of Play, hosted by AppLovin x Adjust x Wurl

Looking for a unique networking experience?  Tee off with industry peers at Swingers Crazy Golf! Compete against your peers in a friendly game of mini golf, savor delicious food from our menu, and enjoy a night of fun and laughter.

Details: 9:00-12:00 AM EDT | Swingers Crazy Golf – NoMad | 35 W 29th St. New York, NY 1001

Request an Invite

 

Retro Float Tuesday, hosted by Basis Technologies 

Join Basis Technologies for a nostalgic afternoon at the Basis Oasis. Indulge in classic soda floats, delicious snacks, and the chance to relax and connect with friends and colleagues.

Details: 2:00-5:00 PM EDT | The Penn District | W 33rd St, New York, NY 10119

Add to Your AWNY Schedule

 

Wednesday, October 9

Immersive Showcase, presented by Shutterstock

Looking to network with like-minded creatives? Shutterstock’s happy hour is the place to be. Enjoy delicious food and drinks while discussing the latest trends in AI-driven creativity.

Details: 6:30 PM EDT | Five Iron Golf, Herald Square | 883 6th Ave 3rd floor, New York, NY 10001

Register Here

 

“Strangers No More”, hosted by Unplugged Collective and EX.CO 

Get ready to be amazed, entertained, and inspired at Strangers No More. Expect a night packed with live performances, interactive experiences, and surprises that will leave you wanting more. Don’t miss out on the karaoke, giveaways, and unforgettable networking opportunities.

Details: 9:00 PM EDT| The Stranger NYC | 311 W 57th St, New York, NY 10019

RSVP Here

 

Whiskey Wednesday, hosted by Basis Technologies 

Take a break from the conference and join Basis Technologies for a refreshing drink at the Basis Oasis. Savor the flavors of a classic Old Fashioned paired with savory snacks while networking with industry professionals.

Details: 2:00-5:00 PM EDT | The Penn District | W 33rd St, New York, NY 10119

Add to Your AWNY Schedule

 

Thursday, October 10

Lemonade Lounge, hosted by Basis Technologies 

Wrap up Advertising Week by kicking it back with a refreshing Arnold Palmer and delectable snacks at the Basis Oasis (one last time!).

Add to Your AWNY Schedule

SXSW 2024: Winmo’s Top Industry Takeaways

SXSW 2024: Winmo’s Top Industry Takeaways

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What a week in Austin. Despite the common skepticism about the festival’s relevance, SXSW showcased its adaptability and innovation, staying true to its 37-year legacy. This year covered a broad spectrum of topics around the influence of technology, cultural shifts, authenticity in marketing, and the future of work and trends. Speakers underscored the importance of adapting to rapid technological advancements, embracing cultural shifts, and prioritizing authenticity in brand engagement strategies. All while making time for happy hour drinks on Rainey Street.

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Keep reading to uncover our top industry takeaways from SXSW:

We still haven’t mastered AI

AI took center stage at the interactive conference, a development that caught no one off guard. Its prevalence was such that SXSW compiled a highlight reel showing panelists discussing the necessity for people to embrace AI and its potential to enhance our humanity.

In “Billion Dollar Teams: The Future of an AI-Powered Workforce,” speaker Ian Beacraft pointed out a common mistake many companies make with AI — prioritizing the technology itself over the essential infrastructure that supports AI’s success. This approach has led to a situation where the priorities are reversed, with technology driving strategy rather than serving it.

Beacraft highlighted the astonishing pace at which AI technology is progressing, with capabilities doubling tenfold annually. This exponential growth suggests that AI’s abilities will be 100,000 times more advanced in just one year, a rate of progress unprecedented in history.

Organizations should transition to an “agent-driven” model

This shift means moving away from concerns about AI causing job losses, towards a vision where small, human teams leverage multiple AI tools for optimal effectiveness. This not only increases efficiency but also generates new employment opportunities. He anticipates a future where individualized AI assistants, designed to complement our abilities, become a commonality. While this may seem like a bold forecast, it underscores a transformative shift in the workplace, fundamentally powered by human ingenuity but significantly enhanced by AI technology.

Customer experiences are all about connections

In discussions led by brand innovators, the spotlight was on technology’s role in cultivating deeper and more significant connections with consumers, something agencies are forever reminding their clients of. The critical role of data in delivering value and fostering loyalty was a recurring theme. Presenters offered a variety of examples, from establishing local community bonds to designing immersive experiences in Roblox, highlighting the importance of meeting consumers’ varied physical and emotional needs.

Achieving success has always hinged on this understanding, yet mastering the art of doing so consistently and in a way that stands out remains a complex challenge for brands. However, leaders who have navigated this path successfully agree that personalization is key. Earning the privilege to access sufficient consumer data to provide these tailored experiences requires a commitment to nurturing genuine connections.

It’s time to invest in indie sports sponsorships

While traditional sports enjoy a vast and dedicated fan base, there’s a rising tide of alternative sports quickly capturing global interest, carving out their niche in the sports world with their unique appeal and entertainment value. “The Rise and Dominance of Emerging Sports Leagues” covered how the American sports sector has seen remarkable growth, establishing itself as a formidable force in the international arena. This expansion is fueled by diverse revenue sources, including sponsorships, media rights, and merchandise sales.

… And women’s sports!

Many panels, including “Unlimited Upside: Why Investing in Women’s Sports is a Win,” centered on sustaining and accelerating the expansion of women’s sports globally, with a focus on fairness, inclusivity, and financial backing. Women are pioneering investment in sports with courage and innovation, enhancing broadcasting, audience engagement, and sponsorship.

In essence, SXSW 2024 embodied the spirit of innovation and community, offering a fertile ground for brands and audiences to explore the future of culture, technology, and engagement.

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If you liked this blog post, check out:

  1. eBook Download: CMOs Planning in Q2 2024
  2. Biggest New CMO Hires: Q1 2024 (So Far)
  3. The State of Podcast Advertising: Q1 2024
AWNY 2023: Winmo’s Top Industry Takeaways

AWNY 2023: Winmo’s Top Industry Takeaways

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What a week in NYC. In an industry that’s constantly evolving, Advertising Week New York 2023 stands at the forefront of the revolution, driving conversations around adtech, agency dynamics, media strategies, and impactful sponsorships. The Winmo team spent the week networking, attending sessions, hosting a happy hour, and speaking on multiple panels of our own.

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If you missed them IRL, check out the recordings:

Keep reading to uncover our top industry takeaways from Advertising Week New York:

AWNY 2023 adtech news

It’s all about AI: Today, adtech experts are looking toward AI to help close the gaps between tighter budgets, increased competition, and rising pressure to convert sales.

  • Advertisers can work smarter (and faster) by leveraging first-party data and AI to predict their ad performance.
  • Retailers have the unique ability to leverage a large set of first-party customer data in order to train AI to predict how ads will perform and identify potential improvements, changing the game for advertisers.
  • AI and digital advertising converge to drive innovation and create new opportunities for marketers across the media landscape.

AWNY 2023 agency news

Creative agencies need to diversify: Faced with business and industry pressure from all angles, the future for agencies has never been more conflicted.

  • Clients are seeking simplicity, integration, and — importantly — breakthrough creativity all under one roof.
  • Not only are clients asking for it, but great ideas deserve it. AWNY media news.
  • Building strong industry partnerships will set you up for measurement wins, too.
  • From the value-add of partner integrations to the streamlined simplicity of process once a partnership is established, working together supports measurement for brands and agencies.

… Yet leaders still feel optimistic: The future has never looked so radical, yet agency and marketing leaders have never felt better.

  • They’re optimistic about the impact of their role, their dedication to long-term growth, and their enthusiasm for technological advancement.
  • But while the vast majority say they aren’t phased by the change ahead, less than half believe their business is ready to embrace it.

AWNY 2023 media news

Brands are hungry to make meaningful connections with consumers: From finding the right partnerships to centering community values in one’s work, brands must embrace storytelling to build businesses across product categories that truly resonate with diverse communities and positively impact culture.

  • Influencer strategies should be built around real consumer tensions as expressed in the existing social conversation.
  • Brands don’t need to chase every flash-in-the-pan trend, but how you create content connected to social culture is critically important to driving engagement and building a community.
  • Paid media is an important part of building momentum and ensuring content is delivered to the right people at the right time.

AWNY 2023 sponsorship news

It’s time to invest in women’s sports: Nearly every organization (WNBA, NWSL, LPGA, etc.) is seeing all-time highs in viewership across linear TV and streaming. Not to mention a dedicated fan base.

  • On the performance marketing side, this increased media attention shows that it’s the perfect time for brands to invest in women’s sports to drive brand goals and marketing ROI.
  • Brands are building new verticals and creating authenticity for fans and athletes.

Fluent fandom is a lifelong journey: It’s crucial for brands and their agency partners to know the rhythms and rituals of a sport.

  • The space between authenticity and falling flat is narrow but means everything.
  • Connecting with consumers through universal passions allows brands to jump the bounds of traditional segmentation and establish authentic connections with new audiences.
  • Gaming is one such passion. It attracts a diverse audience and brings in more revenue than the music and movie industries combined.

Request a Winmo trial today

If you liked this blog post, check out:

  1. How Secure Are Your Most Valuable Accounts?
  2. 53 NFL Advertisers Spending in Q4 2023
  3. eBook Download: 47 Marketing Leads from the Fastest Growing Tech Brands in Winmo (Q3 2023)

Advertising Week New York 2023 Happy Hours

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Advertising Week New York 2023 is starting October 16, packing The Penn District with over 400 must-see panels and keynotes (including Agency Reviews: The Good, The Bad, and the Costly hosted by Winmo on Monday at 4:15). With a jam-packed calendar, it can be hard to plan your schedule in advance. 

Team Winmo has put together a list of official and unofficial Advertising Week New York happy hours that are so good, you’ll want to keep the Advertising Week fun going for a few extra hours!

Whether you’re looking to network, sip hand-crafted cocktails, test your advertising knowledge, play with AR, or soak up skyline views, these happy hours have it all.

Monday, October 16

#AWNewYork 2023 Happy Hour, presented by Winmo

Join Winmo for an epic #AWNewYork23 Happy Hour, where advertising trivia, networking, drinks, and good vibes collide in person to kickstart #AWNY in the best way. Get your trivia team together and RSVP today!

Details: 6-8 PM EDT | Haymaker Bar & Kitchen | 252 West 29th Street, New York, NY

Register Here

 

AWConnects Networking Happy Hour, presented by Alliant Data

The first AWConnects Networking Happy Hour of the week is hosted by Alliant Data, complete with interactive activations, cocktails and networking opportunities.

Details: 5:30-7 PM EDT | The Penn District | 100 W. 33rd St, New York, NY

Add to Your AW Schedule 

 

Tuesday, October 17

Niantic Happy Hour

This San Francisco software development company is hosting an exclusive happy hour with AR experiences and games, plus all the usual happy hour accoutrement!

Details: 5:30-8 PM EDT | OASIS | 315 W. 35th Street, New York, NY

RSVP Here

 

Propeller Group North America’s 2nd Anniversary Party

Join Propeller Group U.S.’s second anniversary celebration! Food, drinks, music, and toasts await. Join the fun and reserve your spot today!

Details: 4:30 PM EDT | VERSA |  218 W 35th St, New York, NY

RSVP Here

 

AppsFlyer ‘Fall in NY’ Happy Hour

Connect with fellow industry professionals at VERSA’s indoor rooftop bar, hosted by AppsFlyer, for fall vibes, conversations, and cocktails.

Details: 4:30 PM EDT | VERSA |  218 W 35th St, New York, NY

RSVP Here

 

AdNetZero Happy Hour, Sponsored by SeenThis and eyeo

SeenThis, eyeo, and AdNetZero co-host a happy hour with activations, food, and stimulating conversation with fellow digital advertising industry professionals!

Details: 4-8 PM EDT | West Cellar in Stout NYC |  133 West 33rd Street New York, NY

RSVP Here

 

AWConnects Networking Happy Hour, Presented by Kroger

Kroger is hosting the second AW Networking Happy Hour to keep the Advertising Week fun going! 

Details: 5:30-7 PM EDT | The Penn District | 100 W. 33rd St, New York, NY

Add to Your AW Schedule

 

Wednesday, October 18

Happy Hour, Hosted by Nextdoor 

Join the Nextdoor team at the Empire Bar & Terrace at SPYGLASS for an epic happy hour to share your Advertising Week experiences with fellow industry pros! Contact Senior Client Partner at Nextdoor, Drew Brennan, to RSVP.

Details: 5-8 PM EDT | SPYGLASS | 47 W 38th St 22nd Floor, New York, NY 10018

Reach Out to RSVP

 

Sunset Happy Hour, Hosted by Samba TV and Affinity Solutions

Affinity Solutions and Samba TV invite you to their rooftop happy hour for handcrafted cocktails, hors d’oeuvres, and networking with stunning skyline views.

Details: 5-8 PM EDT | The Monarch Rooftop | 71 W 34th St, New York, NY

RSVP Here

 

Rooftop Startup, Business & Tech Networking NYC

Are you a startup founder in town for Advertising Week? While this event isn’t specifically for Advertising Week, this is a great networking opportunity for VCs, investors, and anyone with a million-dollar idea. Secure your spot today!

Details: 6-11 PM EDT | The Crown | 50 Bowery New York, NY

RSVP Here

 

AWConnects Networking Happy Hour, Presented by Spectrum Reach 

Spectrum Reach hosts the final AW Happy Hour of the week! If you missed the others, don’t miss this one. Drinks, interactive activations, giveaways, and light appetizers, and a final Advertising Week goodbye. 

Details: 5:30-7 PM EDT |  The Penn District | 100 W. 33rd St, New York, NY

Add to Your AW Schedule