Tag Archive for: MarTech

Winmo’s Sales Intelligence Gets “Eerily Accurate” Personality Insights

in , , , , , , by

A cheat sheet to stop getting ghosted? There’s an app for that, and Winmo is harnessing its power to help sellers boost response rates by 233%

Winning with Personality Insights

Winmo has integrated eerily accurate personality insights directly into contact profiles within its prospecting platform, allowing revenue teams to personalize outreach to those who control over $100 billion in marketing spend.

Personality insights now appear alongside names, phone numbers, and emails in Winmo’s robust contact database, giving sellers a clear path to reaching the right brand or agency decision-maker with outreach that gets a response. 

 

 

Personalization on a human level has become essential to winning deals, especially in a time when marketers are blasted with one-size-fits-all messaging. 

“According to a recent poll we conducted, getting ghosted was the number one prospecting pain point of our customers,” said Marilyn Mead, VP Marketing at Winmo. “Personality insights provide a cheat sheet for increasing response rates by as much as 233%. They’re a game-changer in today’s remote-selling environment.”

Winmo customers can discover what language a prospect is likely to respond to – even which words to use in email – for effective outreach that strikes the right chord. They also help accelerate deals through a sellers’ pipeline, with benefits associated with a 6% increase in close rate.

Contacts in Winmo now display:

  • DISC profile (Dominance, Influence, Steadiness, Calculativeness) reveals how a buyer is likely to act during the sales process. 
  • Email tips to personalize outreach, build trust and write the perfect sales email (especially when reaching out for the first time!)
  • OCEAN insights (Openness, Conscientiousness, Extroversion, Agreeableness, Neuroticism) spell out a buyer’s behavioral and personality traits. 

These details appear across 145,000+ brand and agency decision-makers responsible for $100 billion in spend, including:

  • CMOs, Marketing Directors, and Brand Managers
  • Integrated Media Planners and Media Investment Executives
  • Corporate Sponsorship Decision-Makers
  • Experiential and Event Marketing Managers
  • Influencer Marketing and Social Media Marketing Managers

Want to know what makes your prospect tick? 

See for yourself how personality insights can open doors and accelerate sales!

Winmo Customers: Log in here. 

*If you don’t see this feature on contact profiles in your account, you may need to add them to your plan here.

 

 

Not yet a customer? Tour Winmo today!

 

If You Liked This Blog Post, Check Out:

  1. eBook Download: 10 Holiday Advertisers Buying in Q4 2022
  2. Winmo Debuts Podcast Ad Spend
  3. The 6 Stages of New Business Prospecting
Tap into Podcast Ad Spend

Winmo Debuts Podcast Ad Spend

in , , , , , , by

Podcast Insights Powered by Podchaser

Winmo is thrilled to team up with Podchaser to give Winmo customers a straight path to identifying and pursuing podcast advertising budgets.

Why podcasts? According to IAB, ad spend on podcasts will exceed $2B by 2023, and sales professionals are eager to tap into this opportunity.

Through a new partnership with Podchaser, which measures ads across streaming audio networks, users of Winmo’s advertiser and agency database can easily find brands spending in podcasts, which shows they’re sponsoring, plus the brand and agency decision-makers who control the budgets.

“The podcast medium is becoming an important tool in a specific type of marketer’s toolkit. It’s the starting point of emerging and D2C brands that many of our customers are hoping to build relationships with as their budgets expand. Our partnership with Podchaser will allow sellers to identify these brands, and connect with the brand and agency decision-makers who own these budgets.” said Dave Currie, CEO of Winmo and its parent company List Partners, LLC.

The medium is growing by leaps and bounds, with marketers eager to reach a growing number of consumers who listen to podcasts, and act on the messaging they hear from brands. According to podcast advertising agency AdvertiseCast, “A survey of 300,000 listeners found that 63% of people bought something a host had promoted on their show.” It’s obvious that this young, novel medium is on pace for major growth, and Winmo has your unfair advantage to get ahead of the competition.

Uncover Rich Insights & Easily Discover Prospects

Podcast data and insights make it simple to discover brands investing in podcast advertising.

Podcast Search and Filter Option

In addition to being able to identify podcast advertisers, Winmo brand profiles will allow sellers to get a full picture of a brand’s podcast investment, as well as its competitors utilizing the medium.

Podcast Spend by Month

Competitive Landscape Podcast

Podcast insights are invaluable to Winmo customers looking to discover brands investing in this ever-expanding medium. Additionally, users can see top shows and categories to surmise demographic targeting, and determine which competitors are advertising in podcasts to highlight opportunities a brand might be missing. 

Your Unfair Podcast Advantage

Take advantage of podcast insights and enjoy massive business benefits such as:

  • Discover which brands are investing in podcast advertising
  • See the top podcast advertisers/sponsors by specific vertical or category
  • Uncover where your competitors are investing in this space, and how much they are spending
  • View trends in the industry and strike when the iron’s hot

Interested? Get your exclusive download:

If You Liked This Blog Post, Check Out:

  1. The Next Big Opportunities in Esports
  2. 100+ US and UK Advertisers Planning in Q3 2022
  3. Introducing the WinmoStream API
Introducing WinmoStream, a new tool to build your sales pipline

Introducing the WinmoStream API

in , , , , , by

Introducing WinmoStream

Winmo, the #1 sales intelligence tool for the marketing and advertising industry, is giving its customers even more flexibility to utilize its sales intelligence and provide personnel and representatives with relevant information when they need it.  Winmo is accomplishing this through the WinmoStream API. “Logging into Winmo for exclusive sales leads is an essential part of our customer’s daily routine. To make accessing and distributing Winmo’s daily sales leads even easier, WinmoStream will help sales operations and CRM managers easily distribute leads, set up alerts, and realize all the benefits of Winmo within their native CRM environments,” said Dave Currie, CEO of Winmo and its parent company List Partners, LLC.

Streamline the Sales Process (and BYO-CRM!)

Simply put, the WinmoStream API affords Winmo customers the ability to streamline accessing Winmo data and create more actionable leads for accelerated pipeline velocity. 

Transporting contact data typically involves utilizing a CRM as a destination for the data to easily organize/manage it, and WinmoStream is CRM-agnostic and Winmo will not make customers choose a specific CRM to integrate with. The WinmoStream API also allows for sales teams to automate data updates via Winmo on a daily, weekly, or designated interval basis. Additionally, you can set up automatic data pulls and automated alerts in your sales workspace about relevant prospects and categories.

Why Would I Need an API?

Integrating a CRM with Winmo is incredibly useful to sales reps and the business at large, as it improves upon and expands the ecosystem of data that a sales department uses every day. The business benefits are massive:

  • Set up timely, automated updates + alerts in your sales workspace about the prospects and categories you care about, and create a unified front for your sales/partnerships team to get your foot in the door before competitors
  • Winmo data will be centrally located and easily accessible, no need to login to Winmo to source contact information
  • Salespeople who are ingesting data typically export a CSV file and then set up an import into their CRM, and then need to rinse and repeat every time they want fresh or different data. WinmoStream removes the need for these steps
  • Save hundreds of hours with a streamlined and improved process for anyone who is pulling data from Winmo

Interested in expanding the ecosystem of data that a Sales team uses every day? Learn more about the API and request access to this new feature here: winmo.com/winmostream-api

If You Liked This Blog Post, Check Out:

  1. The Next Big Opportunities in Esports
  2. New CMO Hires: June 2022
  3. 22 New Business Statistics to Kick Off 2022