Tag Archive for: prospecting for new business

15 B2B Outbound Sales Tactics to Accelerate Growth

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The Winmo team understands that B2B outbound sales tactics are a powerful way to drive business growth. We’ve drafted up a handy list of approaches to incorporate this strategy in 2023. Keep reading to explore the key tactics… And, bonus! We’ve also created custom email templates to help your sales team effectively communicate with prospects and clients.

Download Email Templates 

1)  Identify your target audience

First, have a clear understanding of who your target audience is. Then, tailor your messaging and sales approach to the specific needs and pain points of your potential customers.

2)  Build a targeted prospect list

The next step is to build a list of potential customers to target. This can be done through a variety of methods, such as leveraging a tool like Winmo to build a list of prospects who match criteria such as:

  • Company size
  • Ad investment
  • Demographic Focus
  • Vertical
  • Territory

3)  Develop a strong value proposition

This is the unique benefit or value that your product or service offers your customers. It’s important to clearly communicate this value proposition in your outbound sales efforts, too. This differentiates you from your competitors and convinces potential customers to choose your company.

4)  Create a personalized outreach strategy

Rather than a one-size-fits-all approach, create a personalized outreach strategy for each potential customer. First, customize your messaging and sales pitch to address each prospect. Then, to aid you in your outreach efforts, our team has put together some email templates to help guide you along.

5)  Utilize a multi-channel approach

Don’t rely on just one method of communication when reaching out to potential customers. Instead, consider using a combination of email, phone calls, and social media to make a connection and close a sale.

6)  Follow up consistently

As you know, most customers aren’t ready to make a purchase decision right away. Follow up at regular intervals, so you can stay top of mind and increase the chances of eventually making a sale.

7)  Leverage customer testimonials and social proof

Customer testimonials and social proof, such as case studies or customer reviews, can be powerful tools in your outbound sales efforts.

8)  Use data to inform your sales approach

By using data and analytics, you can gain valuable insights into the effectiveness of your outbound sales efforts and make data-driven decisions about how to optimize your strategy.

9)  Stay up-to-date on industry trends and best practices

To stay competitive in the B2B space, it’s important to continuously educate yourself on industry trends and best practices. This can help you stay ahead of the curve and position your company as a thought leader in your industry.

10)  Utilize automation and sales technology

There are a variety of tools and technologies available that can help streamline and optimize your outbound sales efforts. From automated email campaigns to CRM systems, these tools can help you save time and increase efficiency in your sales process.

11)  Use personalized messaging

In today’s market, customers expect personalized and relevant messaging. By taking the time to research each potential customer and tailor your messaging to their specific needs and pain points, you can increase the chances of making a connection and ultimately closing a sale.

12)  Use social media to connect with potential customers

Social media platforms like LinkedIn and Twitter can be great tools for reaching out to potential customers and building relationships with them. By regularly posting valuable content and engaging with your audience, you can establish yourself as a thought leader in your industry and position your company as a go-to resource for potential customers.

13)  Utilize video to enhance your outreach efforts

Video can be a powerful tool for connecting with potential customers and bringing your value proposition to life. Consider using personalized video emails or video sales pitches.

14)  Invest in employee training and development

Your sales team is the face of your company. It’s important to ensure that they are equipped with the skills and knowledge to effectively execute your outbound sales strategy. Investing in employee training and development can help ensure that your team is up-to-date on industry trends and best practices. Additionally, they’ll learn to effectively communicate the value of your products and services.

15)  Offer unparalleled customer service

Finally, excellent customer service is important not just for retaining current customers, but also for attracting new ones. By ensuring that your team is responsive and helpful, you can build trust with potential customers and increase the chances of closing a sale.

Obviously, what we’ve laid out above may not be one-size-fits-all solutions. You may have to do a little extra work by analyzing exactly which of the methods and tactics best suit your business development goals. Nonetheless, we’re confident that by handpicking these strategies á la carte. And continually evaluating and optimizing your outbound sales strategy, you can drive growth for your business in 2023 and beyond.

Download Email Templates 

If you liked this blog post, check out:

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In Business-to-Business Sales, Contact Intelligence Is Vital

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If you know your customers’ daily challenges, you can easily explain how you can help them, whether that’s with a product or ad inventory. Most sellers, when they find a business opportunity, lead with email outreach. But a one-size-fits-all approach might not be the best way to identify the best way to reach the most valuable opportunities.

What can you do with a name and a business email address?

There’s a ton of information you can find out about your prospects if you can get a business email address for them. At the very least you’re going to have their company name and website URL. Once you visit that URL you will probably get a sense of what your prospect’s business is and how you might help them achieve their goals.

Everyone email in a company’s business email address directory will tend to follow the same format, too, so once you know one person in an organization, it’s not very difficult to extrapolate that out over the people in the organization you want to reach.

Usually you’ll be looking at some combination of first name (or initial) and their last name (with or without a dot separator). Some companies limit their name-side of the email address to a specific number of characters so there might be some truncation involved, but you don’t have to be Wikileaks to figure out the pattern. This knowledge is particularly useful if you’ve heard about a promotion or new hire in your target organization and want to get on their radar before anyone else.

Unlock their social media accounts

Business email addresses will also help you find the company on LinkedIn, and from there you can find all the employees who work there and begin connecting with them. Maybe not all of them, but you get the idea.

With a name – and a LinkedIn profile picture – you can also find your target’s Twitter account. If your goal is to get to know your prospects, these accounts are plenty. Trying to approach them on Facebook is probably taking your profile-building a little too far

Learning what your target prospect likes to post on LinkedIn and Twitter will give you an idea of what’s important to them. More importantly, their content might give indicators of what practices they value and which they consider a professional no-no.

No crystal ball needed

Everyone has a different communication style. If you understand what kind of communication your prospects are most likely to respond to, you can tailor your messaging to get the response you want. CrystalKnows is a tool that hands you that information. Using the DISC personality profile system, CrystalKnows can tell you if your prospects like brief to-the-point emails or longer messages; whether they’re likely to be very direct with you or if they’ll give you information and expect you to connect the dots; and if they’re likely to get testy with you if you’re a few minutes late for a meeting. It can even tell you if they prefer email, phone calls, or face to face meetings.

So where can you get a list of names and business contact email addresses? In the Mirren/RSW New Business Tools report for agencies, Winmo was voted the most accurate, most reliable and most preferred tool for business intelligence.

Start a no-strings Winmo trial today.