Tag Archive for: sales intelligence

Winmo’s Sales Intelligence Gets “Eerily Accurate” Personality Insights

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A cheat sheet to stop getting ghosted? There’s an app for that, and Winmo is harnessing its power to help sellers boost response rates by 233%

Winning with Personality Insights

Winmo has integrated eerily accurate personality insights directly into contact profiles within its prospecting platform, allowing revenue teams to personalize outreach to those who control over $100 billion in marketing spend.

Personality insights now appear alongside names, phone numbers, and emails in Winmo’s robust contact database, giving sellers a clear path to reaching the right brand or agency decision-maker with outreach that gets a response. 

 

 

Personalization on a human level has become essential to winning deals, especially in a time when marketers are blasted with one-size-fits-all messaging. 

“According to a recent poll we conducted, getting ghosted was the number one prospecting pain point of our customers,” said Marilyn Mead, VP Marketing at Winmo. “Personality insights provide a cheat sheet for increasing response rates by as much as 233%. They’re a game-changer in today’s remote-selling environment.”

Winmo customers can discover what language a prospect is likely to respond to – even which words to use in email – for effective outreach that strikes the right chord. They also help accelerate deals through a sellers’ pipeline, with benefits associated with a 6% increase in close rate.

Contacts in Winmo now display:

  • DISC profile (Dominance, Influence, Steadiness, Calculativeness) reveals how a buyer is likely to act during the sales process. 
  • Email tips to personalize outreach, build trust and write the perfect sales email (especially when reaching out for the first time!)
  • OCEAN insights (Openness, Conscientiousness, Extroversion, Agreeableness, Neuroticism) spell out a buyer’s behavioral and personality traits. 

These details appear across 145,000+ brand and agency decision-makers responsible for $100 billion in spend, including:

  • CMOs, Marketing Directors, and Brand Managers
  • Integrated Media Planners and Media Investment Executives
  • Corporate Sponsorship Decision-Makers
  • Experiential and Event Marketing Managers
  • Influencer Marketing and Social Media Marketing Managers

Want to know what makes your prospect tick? 

See for yourself how personality insights can open doors and accelerate sales!

Winmo Customers: Log in here. 

*If you don’t see this feature on contact profiles in your account, you may need to add them to your plan here.

 

 

Not yet a customer? Tour Winmo today!

 

If You Liked This Blog Post, Check Out:

  1. eBook Download: 10 Holiday Advertisers Buying in Q4 2022
  2. Winmo Debuts Podcast Ad Spend
  3. The 6 Stages of New Business Prospecting

Advantage You: How to Baseline Business Intelligence Tools

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Serving up leads and sales is easy with the right sales intelligence. Knowing what you want in a platform, however, can prove to be a bit more challenging (think trying to take down Serena Williams or Andy Murray: Not an easy task!). We thought we’d break it down a bit, giving you the top four tips for finding your must-have sales resource.

Human-verified data

While a machine can serve you tennis balls to help up your game, one thing technology can’t do accurately is verify data for prospecting. The people checking the data in your business intelligence solution should understand how you’re going to use the information to ensure the data they gather is up to date and useful. Some providers data-scrape websites or social media communities for contact information. But if there’s no verification by actual humans, then the contact information you get could be out of date, inaccurate, or just wrong. Like strawberries and sour cream, or cucumber sandwiches in principle.

Relationship mapping

The ideal business database contact platform needs to break down the who’s who for you in a way that’s accurate, valuable, and easy to understand. You shouldn’t have to guess which agency and marketing contact is working with which brand. Bigger corporations often have multiple marketing divisions, each dealing with individual brands. Sometimes getting the contact information for the CMO of Nissan UK will be less helpful than getting the contact information for the SVP of marketing for the Nissan Micra team. Unless you’re looking for a conversation that ends with “you cannot be serious,” let your sales intelligence platform serve up something you can smash.

Custom filters

Blindly swinging your racquet trying to hit the ball will almost always result in failure. Whether you’re looking for organizations to prospect or waiting to return service, focus and concentration will always get better results. Your sales intelligence platform should allow you to focus on the information you need and cancel out the noise. You don’t want to work with every High Street clothing retailer, so a function that helps you filter media spend or agency specialities allows you to identify your top prospects with one smooth hit. If you can’t narrow down your prospects in the platform, you’re going to end up spending time filtering them manually, and if you’re going to do that you might as well go ahead and make your Pimm’s with 7-Up.

Integrations

While your sales intelligence platform may be the main event, it’s no secret that your sales team uses a variety of resources to perform at their peak. The business database platform you choose should integrate with other information sources, such as LinkedIn to uncover potential connections, and provide CRM integration to help you import and develop leads and prospects. If you work with advertisers, or creative agencies that develop content, look for integrations that give you a firsthand view of potential agencies’ creative work through platforms like AdForum. When resources like Nielsen are connected as well, you can expect to have easy-to-find information on media spending by channel, giving you the advantage over your competition.

Request a trial and hit the ground running.

Your new resource is sure to be an ace!