UK
Top UK Brands Spending in Digital: Q4 2024
As we approach Q4 2024, brands across the UK are gearing up to make their mark in the digital landscape,...
Having the right sales enablement tool in your arsenal makes the difference between achieving mediocre results and success. Winmo and ALF insights are two major players in the UK sales enablement industry that work toward the same goal – to help sales professionals close more deals in less time.
Both platforms aim to:
- Connecting the dots between UK advertisers and agencies
- Uncovering media spend breakdown details
- Empowering sales professionals to maintain a pulse on the advertising industry
While they have their similarities, there are critical differences to consider. 
Use our detailed competitive analysis to help you determine which tool is the best fit for your sales needs. To help you decide, ask yourself the following questions:
1. Do I prioritise proactive or reactive prospecting?
Winmo delivers dynamic and actionable intelligence daily with WinmoEdge. Its in-house prospecting publication layers into the Winmo database, with daily lead summaries covering breaking industry news and subtle spending shifts.
Our research team constantly monitors the advertising landscape for new business triggers. This data fuels our proprietary Vulnerable Account Index, which scores brands on a scale of 1-100 based on their likelihood of reviewing their agency roster. A higher score indicates a brand is more likely to make roster changes in the near future.
Relying solely on reactive prospecting can leave you playing catch-up. To truly excel, you need a strategic approach that identifies opportunities before they become public knowledge.
2. Do I value consistently updated contact information?
Both Winmo and ALF prioritize accurate and relevant contact information; however, users frequently report that Winmo’s database is more comprehensive and up-to-date. Its streamlined review process consistently adds new contacts, hand-verifies, and updates information every 60 days.
Conversely, ALF updates its database every 9-24 weeks, meaning you could wait up to 168 days for updated information.
Luckily, both platforms boast an attentive research and account management team, ready and able to find any missing contact information within 48 hours of your request.
3. Am I missing a complete understanding of the marketing landscape?
Winmo’s powerful integrations unlock a world of insights, enabling you to connect with qualified prospects faster. From revealing personality traits to uncovering digital ad strategies, Winmo provides the critical intel you need to close more deals with:
- Emerging opportunities – From new CMOs to companies that just got new funding, our prospecting publication, WinmoEdge, spots opportunities on the horizon and serves them to your inbox so you can be first to early-stage opportunities.
- AdBeat – Connect your favorite ad placements to brands, networks, and publishers in seconds.
- CRM Integration – Seamlessly import your prospect list from Winmo directly into Salesforce, Hubspot, or Dynamics in two clicks, saving you hours of manual data entry.
- CTV, Linear, and OTT Insights – Uncover a brand’s trailing 12-month spend across the latest TV airings including top networks and shows, plus spend across 90+ streaming platforms.
- Podcast Insights – See which brands are spending on podcasts, which shows they’re airing, and how they stack up against their competitive set.
- Personality Insights– Score eerily accurate personality insights on decision-makers to improve response rates with DOs, DONTs, and preferred language.
- SEM Spend Insights – Get detailed spending across media formats like OOH, Broadcast, Print, Radio, Digital, Video, Google Ads (PPC), Hispanic media, and more.
- Social Spend – Search who’s spending on TikTok, Instagram, Facebook, Twitter, & OLV, and know which platforms are dominating the mix.
Conclusion
Winmo unlocks the full potential of UK sales intelligence with its deeper data, cutting-edge forecasting, advanced search, relationship insights, and powerful integrations. While ALF Insights offers a decent starting point, its limitations may hold you back. Before you choose a sales intelligence platform for your team, remember to consider:
- Brand Reputation: Do you know what others are saying about Winmo and ALF Insight’s on their G2Crowd reviews?
- Prospecting Strategy: Do I need help getting stuck out of my reactive prospecting loop
- Breadth of Information: How important are details like direct dials and prospect insights? Do I only need contact information or are decision-maker relationships and buying signals critical to ensure my future success?
Find out if Winmo is the right solution for your team – request a demo today!
