If you’re looking to secure new business in the UK, two sales enablement tools may come to mind: Winmo and Pearlfinders. Both tools promise an abundance of decision-maker contacts, but which is the better choice for your team?

To help you decide between the two platforms, we have identified four critical areas of comparison to consider when choosing which platform will empower your sales team to maximise productivity.

1. Timing & Forecasting

While Pearlfinders offers static reports and lists, Winmo delivers dynamic and actionable intelligence daily. Its in-house prospecting publication, WinmoEdge layers into the Winmo database, with daily lead summaries covering the following new business triggers:

• Decision Makers on the Move
• New Funding
• Spend Shifts
• Agency Review Predictions
• Emerging Companies
• Women-Owned Businesses
• Black-Owned Businesses
• New Markets & Audiences
• Vulnerable Account Index
• Product Launches
• Campaign Imminent
• New Client-Agency Relationships/Shifts

2. Comprehensive Search

Pearlfinders offers basic filters like keywords and locations. Winmo’s list-building functionality provides more granular options like media spend by channel, target demographics, job titles, social spending, intent targeting, newly added contacts, and other filtering options to help you select your ideal prospects.

3. Agency & Brand Relationship Data

While a sheer volume of company data is helpful for mass outreach, smarter sales start with a more nuanced approach: understanding the intricate landscape of your target companies before your outreach or pitch. Winmo tracks over 20,000 brand-agency relationships, empowering your sales strategy – not blindsiding it.

Bonus:  Be the first to know when agency relationships change or are subject to change with WinmoEdge Alerts!

4. Integrations

Unlike Pearlfinders, Winmo streamlines your workflow by seamlessly integrating with leading CRMs like Salesforce, HubSpot, and Microsoft Dynamics in two clicks. This eliminates the need for manual data entry, saving you valuable time that can be better spent on prospecting. 

Other Winmo Integrations Include:

• Spend Insights – Compare current spending across OOH, Broadcast, Print, Radio, Digital, Video, PPC, and social channels including TikTok, Instagram, X, and YouTube.
• Intent Signals by Bombora – Who’s in the market for your services? With Winmo Intent Insights powered by Bombora, you’ll know exactly which brands or agencies are researching your services.
• CTV, Linear, and OTT Insights – Uncover a brand’s trailing 12-month spend across the latest TV airings including top networks and shows, plus spend across 90+ streaming platforms.

Conclusion

Winmo unlocks the full potential of UK sales intelligence with its deeper data, cutting-edge forecasting, advanced search, relationship insights, and powerful integrations. While Pearlfinders offers a decent starting point, its limitations may hold you back. Before you choose the sales intelligence platform for your team, remember to consider:

• Winmo’s global reach gives you wider market visibility.
• WinmoEdge predicts trends and opportunities, not provide after-the-fact reports.
• Winmo’s advanced search filters help pinpoint your ideal prospects.
• Winmo’s agency-brand relationship data provides a 360-degree view of a company’s landscape.
• Winmo’s integrations streamline your workflow.
• Winmo is tried and true – check out over 200 5-star reviews

Find out if Winmo is the right SaaS solution for your team – request a demo today!