Tips and Tricks for Building an Effective Sponsorship Pipeline
Tips and Tricks for Building an Effective Sponsorship Pipeline from Winmo on Vimeo.
Presented by: Brian McCue, Director of Sponsorship Sales of The List | Jennifer Groese, Director of Marketing of The List
With $20 Billion dollars being spent on sponsorship in 2014, companies are looking to see how they can get a piece of the pie.
With a variety of techniques used in obtaining new partnerships, we’ve seen companies be most successful when they are able to: clearly define their target audience, invest in resources to support their success and have a solid plan in place to engage potential partners.
A similar arrangement to what Brian presented at the 2015 IEG Conference, this Webinar will discuss this technique in detail, in addition to covering:
- How to target your audience using the Shotgun vs. Sniper approach and the benefits that come with it.
- The importance of having resources like: CRM, Company Insights and Prospect Identification tools in place (including exclusive non-profit offerings).
- Creative examples of emails and subject lines to capture a prospects attention.
