Case Study: How Winmo Fuels Archetype’s Media Sales Revolution
How it started
The client: Archetype is a media powerhouse with a portfolio featuring six standout brands: Defense News, Military Times, Sunset Magazine, HistoryNet, Cheddar, and Rate My Professors. Each brand speaks to a unique audience, making accurate and timely information essential for hitting their sales and marketing goals.
The challenge: The media sales squad at Archetype, a team of 12 go-getters, struggled to find and connect with the right prospects quickly and effectively. Each media brand’s distinct audience meant they needed rock-solid, up-to-date data to thrive.
The discovery: Enter Winmo, a game-changer in sales prospecting. Known for its spot-on accuracy and reliability in tracking buyers in the media ecosystem, Winmo is now a trusted tool at Archetype based on its quality and top-notch customer service.
How it’s going
The integration: Winmo swiftly became the backbone of the Archetype media sales team’s daily grind. The platform’s powerful features enabled them to:
- Prospect new clients: Winmo’s vast database helped the team uncover new potential clients across industries while the filtering capabilities honed in on prospects that matched each media brand’s needs.
- Identify key contacts: Finding key decision-makers at brands and agencies is now a breeze, streamlining outreach, saving time, and boosting efficiency.
The impact: Winmo supercharged the sales team’s ability to align new business efforts with the right marketers. Real-time data and insights meant the team always had the latest scoop, giving them a leg up in the market.
Archetype’s unfair advantage
The advantage: Partnering with Winmo has empowered Archetype’s sales team to work more efficiently and precisely. By tapping into Winmo’s capabilities, they consistently identify and engage with the right prospects, fueling growth and success for their diverse media brands.
The proof: Mort Greenberg, SVP of Media Solutions at Archetype, raves about Winmo:
“Winmo consistently stands out as the most current and valuable tool available, making it an essential part of our daily operations. Winmo provides value and is absolutely worth the investment. Our sellers use Winmo daily for prospecting new clients and identifying key contacts at brands and agencies. In our experience, no other tool has matched Winmo in helping us align our new business efforts with the right marketers for our unique sites and magazines. It is a must-have tool for any publisher sales team looking to enhance their contact and lead generation processes.”
The future: As Archetype grows and evolves, its relationship with Winmo will remain a critical part of its sales strategy, keeping the team ahead of the curve in a competitive industry.