Brands planning in Q4 2023 will need the support of agencies that can help them strategize and prepare marketing campaigns, sales promotions, and special offers to capitalize on the increased spending during this time. Q4 is synonymous with the holiday season — and its seemingly endless opportunities for retail and consumer-focused brands surrounding Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year’s. In fact, agencies can provide brands with unique opportunities to leverage the holiday season, optimize revenue, strengthen customer relationships, and set the stage for a successful start to 2024. Get the full list of 153 brand contacts planning below!
Here are three brands planning in Q4 2023 that your agency needs on its radar, including upcoming campaigns, spending insights, agency relationships, and more…
The almost 40-year-old clothing brand just hired a new CMO. Virginia Ritchie joined in September after the departure of the interim CMO, CBO, and President, Alegra O’Hare. Though Ritchie isn’t located in the US, she oversees all aspects of Tommy Hilfiger‘s global marketing, which will affect the brand’s US strategy. She joined the company in January 2011 and stepped up as its interim CMO and global consumer engagement VP in March 2023. In her previous role, Ritchie enlivened campaigns, products, and activations via all marketing and commercial touchpoints. Historically, Tommy Hilfiger spent big on media in Q4. In fact, in Q4 2022 the brand spent $1.7 million.
Tommy Hilfiger will likely:
Digital and social insights (digital ad spend, effectiveness, impressions, and performance):
Agency insights: Reach out soon to remain top-of-mind in case this new CMO conducts agency reviews. Current agency roster:
Catie Cambria became the Vice President, of North America Marketing at Clinique in May 2023. Cambria joined from Gucci, where she was the integrated marketing VP. Now, she oversees the Estee Lauder-owned skin care, makeup, and fragrance brand’s regional strategy and marketing plan, spanning areas such as creative, media, PR, influencer, and product. She will be Clinique’s top marketer until the company selects a new CMO and SVP to succeed Carolyn Dawkins, who stepped down in January 2023. Expect Clinique to spend big on media in Q4 2023 — in 2022 the brand spent $3.1 million.
Clinique will likely:
Digital and social insights (digital ad spend, effectiveness, impressions, and performance):
Agency insights: Reach out soon to be top-of-mind in case an agency review follows the hire of Cambria. Current agency roster:
Jennifer Tate is now the CMO at CKE Restaurants — which operates and franchises fast-food restaurants across the country — effective September 2023. Tate joined from Cracker Barrel, where she served in the same role. She succeeds incumbent Tana Davila, who became the CMO at Dutch Bros Coffee in June 2023 after parting ways with CKE. The operator of Carl’s Jr., Hardee’s, and Green Burrito restaurants spent $16.1 million on media in Q1 2023.
CKE Restaurants will likely:
Agency insights: CMO hires often precede agency reviews, especially when those hires follow agency shifts, so reach out soon to remain top-of-mind. We have not yet heard of any additional roster shifts since CKE named as its US media AOR earlier this year. Current agency roster:
