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Breaking News
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Uncovering IPG’s US and UK Agency Network: How Winmo Delivers the Inside Track
As the advertising world buzzes with news of Omnicom’s acquisition of Interpublic Group (IPG), it’s clear that understanding the inner...
Breaking News
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A New Era in Advertising: What Omnicom + IPG Means for You
Big news like this week’s Omnicom and IPG merger doesn’t just make waves—it changes the game. As the CEO of...
COVID-19
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(Don’t) Stop Advertising and Marketing
Stop advertising and marketing! Stop business development and sales! It’s okay, nobody had a thorough plan for what’s happening right...
Breaking News
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What GDPR Means for B2B Advertising Sales Professionals
A Winmo Primer on GDPR and Marketing and Sales Data Protection Best Practices Notice: This is for discussion purposes only. Winmo...
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Top 5 Must Do’s After Mirren Live
If Mirren Live has left you energized and given you pages of notes, ideas and to-do’s for when you get...
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The CMO Will Be the First to Go – Opportunity Knocks
CEO’s are increasingly seeking disruptive growth. Yet, accountability within the C-suite for disruptive growth is fragmented, creating opportunity for the...
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Mirren Summit on Media Innovation Contact List
The Mirren Summit on Media Innovation is almost here, and I’m looking forward to seeing many of our customers in...
Agency New Business
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What Is An Agency Search Consultant?
Agency search consultants, also known as agency optimization consultants or agency relationship management consultants, are a cornerstone of the advertising...
UK
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There’s One Thing You’re Missing For New Business…
Originally appeared on The Art of New Business There’s one thing that your new business strategy is missing. It’s something...
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Questions to Ask to Get the Best Salesperson
Our aim is to empower our team, and our customers to have more productive conversations with their most sought-after prospects....
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How to Prospect for New Business & Grow Revenue with Account-Based Sales and Marketing
Account-based sales and marketing (ABS&M) is a hot topic in the sales development community; especially for small to mid-size agencies,...
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Best Prospecting Strategy
In the first article in this two-part series I outlined a step-by-step strategy to help overcome fear in proactive new...
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